The Arena project, designed by BAD. Built by Associative Data, redefines the traditional singular branded car showroom with a dense cluster of exhibition spaces, compiling all car brands and complimentary services like banks, retail, F&B outlets in one space, and adding a roof top arena for a diversity of car related activities with test tracks, performance and exhibition spaces. Nestled along the highway, connecting Beirut with the southern suburbs, and affording panoramic views of the Mediterranean Sea, the building forms an iconic spark and marker along the highway with its expressive illuminated rooftop arena and car display shelf. The building caters for twenty individual car showrooms and 8 motorbike showrooms with retail spaces and F&B outlets over expanding over an area of 5,500 m2.