Chessmen's | 310 Lenox Ave Red Rooster Harlem
Project Type: Hospitality - Wellbeing
Chessmen's provides an upscale experience of service. The intent is to expand not only the scale, but the idea of a barbershop and encourage new habits of self-care and pampering. With self-care becoming a pivotal movement amongst millennials, the societal "ideal" personal of men is transcending into a conscious being of masculinity with a feminine balance.
The speakeasy gentlemen's spa lounge is a space for social bonding and deconstructing societal standards which shift the perception of masculinity.
Status: School Project
Location: 310 Lenox Ave Red Rooster 20,000 sq ft
My Role: Individual Project