Area-17, also called Brodmann Area 17 or Visual Cortex is the area of the brain that collect nerve impulses from the eyes. At this step, the space around us is just a sum  of electric charges.
Area-17 transform those impulses into images and allow the brain to feel,  explore and react at the surrounding world. Area-17 is the core of human being visual experience.

Sharing the same cultural background developed in the University Of Florence and a deep friendship started during the studies, Area-17 partners joined together to create an international design studio.
Area-17 partners are working in Asia since 2005 and after Beijing office, the growing appreciation for the Italian design leads to the opening of Shanghai and Hong Kong offices taking Area-17 in the cores of contemporary Chinese growth.