A lobby is the first impression you get of a company… This one was embodied as a huge brand stamp that says: “This building is us; come inside and be part of our world”.

The striking simplicity and strength of a dual-colored space within a large-scale space becomes a complex 3D signature composition where the letters break into pieces –reminding one that Ogilvy & Mather may be a big company made up of thousands of people but, at the end of the day, all of them collaborate as one.