Alexandra Catalan

Alexandra Catalan

New York, NY, US



I am a native New Yorker with Spanish roots and a world palate. My interests in travel, art, culture, community and technology combined with an entrepreneurial spirit supported my endeavors in the creation and growth of a small art gallery space dedicated to emerging artists in New York City, running a bed and breakfast for foreign artists and providing digital marketing on a freelance basis to a variety of small businesses and companies. Running my own businesses has given me a range of experience in customer relations and sales, creative work in curating shows and creating space events, marketing and promotion, digital media development, and public relations. I have developed strong organizational skills and am known to be resourceful, goal oriented, and capable of initiating projects and following through to their completion. At the moment, I am also furthering my education in sustainability studies and sustainable business.


Norfolks.Hoem, New York, NY, US, Manager, Digital Media, Customer Service, Booking Agent

Norfolks. Home is a vacation rental in NYC, and my duties include but are not limited to marketing, managing, booking reservations, and customer service for its guests. I have achieved an occupancy rate of 88% since taking over the management of the business.

Jan 2014 - current

NORFOLKSNYC Gallery Event Space, New York, NY, US, Owner, Manager, Curator

NORFOLKSNYC is a gallery, boutique, event space in the Lower East Side where I curated and organized group and solo exhibitions. Since 2009, the gallery showcases artists from around the world, and I manage personnel, events, administration, and all digital media. Currently, we rent out the space full time to artists and individuals in many areas of interest.

Jan 2007 - current

Urbarian New York, New York, NY, US, Digital Media, Marketing, Management, and Production

In charge of all digital media, web and graphic design, marketing, sales, press and management for Urbarian New York, an innovative and organic clothing line for men, women, and babies. We sell world wide on (, and locally at markets in NYC.

Jan 2007 - current


University of Massachusetts Amherst, Amherst Center, MA, US, Bachelors, University Without Walls- Sustainability

I am pursuing a degree of Sustainability Studies and entrepreneurship, which includes a concentration on energy efficiency and sustainable design.

Jan 2014 - current

Fashion Institute of Technology, State University of New York, New York, NY, US, Business

I studied Business Management and Photography.

Jan 2009 - Jul 2010

Smith College, Northampton, MA, US, Liberal Arts

Liberal Arts

Jan 2006 - Jun 2007