Alexander was born & raised in the San Francisco Bay Area - where he built his career in Interior Design. From an early age, Alexander had a deep understanding of color, construction, landscaping & fashion. His formative years were spent exploring his own creativity through various fashion, interiors & styling projects. This eye for symmetry, balance, color & texture was further refined through rigorous Interiors projects at notable San Francisco firms.

Alexander studied at California College of the Arts & earned his ranks at high-profile Design firms in San Francisco & Los Angeles - Brad Krefman Interiors, The Wiseman Group & NICOLEHOLLIS. In his roles he had the privilege of working with Clients on a 5-Star Hotel & Resort in Kauai, Restaurant + Bar in Kauai, Amenity Spaces for Luxury Condos in Jackson Hole, WY, an Office Tower in San Francisco and Residential homes throughout Wine Country, Marin & San Francisco. 

He brings to the table a sense of purpose, intent & direction with any design project. Alexander forms meaningful connections with his Clients, teams & vendors - understanding that the best design comes from collaboration, connection and authenticity.