Samara is a design studio at Airbnb that reimagines social norms to advance humankind. We’re the skunkworks unit of Airbnb with a mission to explore the unexplored, designing products and services that adapt to our lives, bringing us closer to each other and with ourselves.
Our work is anchored in beautiful design, rich narrative, a radical spirit, and expands on Airbnb’s DNA. We work closely with Airbnb and its core business model, but operate with a more experimental, flexible attitude towards ideating and shipping products, focusing more on pushing technological and cultural boundaries.
Past project: Yoshino Cedar House