Yves Lu

Yves Lu

Los Angeles, CA, US

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make good stuff



Obsess Inc., New York, NY, US, Creative Strategist

Lead and develop over 30 detailed virtual experience concepts including spatial environment, user journey, and UI/UX with prominent clients across multiple verticals by working directly with the VP of Sales and the CEO. These projects are for large current clients and sales prospects and represent an estimated over $2M in annual revenue.

Sep 2022 - Jun 2023

Jerry, Los Angeles, CA, US, Project lead

• Created a location-based messaging mobile app to diversify the consumer messaging experience and to promote local merchants.
• Organized and established design guidelines for the iOS platform. Managed a team and launched the MVP successfully within 6 months after 35 MVP design iterations and UI/UX research.
• Pitched to angel investors, incubators, and entrepreneurial mentors, including UCLA Bruin Impact challenge primary.

Jan 2020 - Jun 2022

Gehry Partner, Los Angeles, CA, US, Design Lead

• Executed 8 different project typologies across various phases of development. Responded to partners' design-intend, facilitated architecture directives from project architects, and collaborated with project teams.
• Contributed to over 20 value engineering items in a large-scale museum project and achieved a cost reduction of 33%.
• Optimized third-party production pipeline and reduced cost by 80%.

Jun 2018 - Jun 2021

Snatch-O’, Los Angeles, CA, US, Founder

• Built a merchandising service for content creators and influencers. Provided services including design, manufacturing, and delivery of products.
• Researched and growth-tracked over 300 potential clients, and engaged in over 50 collaboration meetings and design sessions with a conversion rate of 10%.
• Designed and customized over 500 content-specific pitch decks and talent-tailored outreach packages.

Jan 2019 - Jan 2020


University of California, Los Angeles (UCLA), University of California Los Angeles, Masters, architecture and urban design

• Developing VR and AR projects at the intersection between design and technology
• UCLA MS AUD scholarship.

Jan 2022 - current

Southern California Institute of Architecture (SCI-Arc), Los Angeles, CA, US, BArch, Architecture

Bachelor of Architecture, GPA 3.83/4.
• Won the first place in MV Agusta Taiwan Flagship competition & commission.
• Selected for a special prison project with Gehry Partner which was made into a documentary.
• Won continuously 4 years of scholarship for a total of $56,000.

Apr 2013 - Apr 2018


Publication, 1st Place

• Selected Work for SCI Arc's publication 'A Voice for Architecture’. Henry Cobb "Hypostyle" Installation at Sci-Arc Gallery.


MV Agusta Taiwan Flagship Competition & Commission., 1st Place

MV Agusta Taiwan Flagship Competition & Commission.


Areas of Specialization