Tiziana Primavera

Tiziana Primavera

Roma, IT

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Circo Maximo Experience

Circo Maximo Experience _advertising concept - 3D modeling-rendering - post production

Foro Romano - Vestali's Home _Digital reconstruction

Foro Romano - Vestali's Home _Digital reconstruction

Augmented reality Photrealistic test

Augmented reality_Photrealistic test

oil on canvas and graphic image

Oil on canvas and graphic image

Hotel Interiors _BO

Hotel Interiors _BO: Planning and Design , modeling and rendering

Industrial Design_ chaise longue

Design- mathematic modeling and rendering

Rashid Villa_ Planning and Design

Ph.D, Head of the XR Technology course at the European University.        Mise Innovation Manager, Senior Specialist XR technology,                      Architect and Designer, Professional Artist

Art Director, planner, and designer has joined his professional activity since 2004 with teaching activities at University Institutes (Sapienza, Rufa) in the Master's Degree Courses, Building Process Management (GPE), Graphic Multimedia Design (GPM) mainly dealing with subjects relating to Representative and Surveying Sciences (Descriptive Geometry - Descriptive Geometry - IT Internships - Industrial Design - Technical Drawing and Project Representation - Visual communication tools and techniques - Visual and Graphic Design Atelier, etc.)., maturing particular sensitivity over the years and experience in visual communication and traditional, technical-digital and immersive/interactive new generation representative sciences.

Several times member of the Graduation Commissions.

Member of the Scientific Commission of the Smart for City Magazine.

Her interest in interactive and immersive visual technologies dates back to 2008-2009, as the winner with scholarship, she obtained the first European research doctorate in 2010 in Augmented Reality for Architecture, exploring its limits and application possibilities, especially in the field of Cultural Heritage, realizing in Sovana the first pioneering system of using AR in 1.1 scale of anastylosis / real-time digital reconstruction.

You set up the first training courses in Italy regarding Augmented Reality technologies, mainly oriented to the technical professions of engineering and architecture, accredited by the CNI.

In the international contest Design for Next, selected by the Order of Architects of the Province of Rome, as a Professional Designer, she conceives and presents the first innovative prototype of interactive packaging.

During his research, he collaborated with various and important Italian and foreign software houses of relevant international interest (Metaio- Linceo- Brochesia - Microsoft) for the testing of their interactive tools for augmented reality (AR) and real-time rendering (VR), in particular for model processing.

Innovative Tech evangelist, in the context of an international community, proceeds with the conception, development, and implementation of the AR-VR Technology Hub in Milan, a concept of scientific dissemination and integrated communication relating to interactive representation technologies (XR).

Keynote speaker and scientific coordinator of numerous seminars and conferences on the topic of interactive technologies since 2011.                                          Author of numerous articles and publications subject of numerous citations.

She is editor of the XR technology column at a relevant trade magazine dedicated to GEOmedia innovation.

In 2019 he became Art Director and Augmented Reality Project Manager, for the relevant project of the Circus Maximo Experiences in Rome, a highly pioneering project in the field of interactive visual techniques, the object of Honorable Mention at the G. Spina Award for Digital Innovation in Goods and Cultural Activities, an important case History in the sector, in concert with the RTI winner of the Call and the Superintendency in charge of Zetema Progetto Cultura.

Specialist themes of her research are the User Experience / Semantics in digital Storytelling and at the same time, the study of photorealist techniques (lighting-texturing-modeling, etc) applied to interactive visualization technologies to give visual quality to digitals artifact in XR technologies. 

Research activity focuses on new immersive and interactive virtual technologies, for enhancement and communication of cultural/environmental assets in order to enhance their communicative value, with attention to the perceptual and cognitive aspects of cultural transmission and experiential design, on the integration of science, art, and technology,
In this area, I coordinate projects from a scientific, artistic, and technical point of view (CIRCO MAXIMO EXPERIENCE (Spina award _Innovation of Cultural Heritage, the Jubilee Paths, etc)
Among the various architectural survey activities, digital restitution of the 3D model
mathematician and prototyping:
Education and training  (survey concept integrated with different methodologies, topographic survey, laser scanning - close-range photogrammetry, photographic straightening, up to the processing of a series of images high-resolution panoramas).
Senior designer, I chair the design and technical-executive departments. I've collaborated in several studios of architectural design mainly as  Project Manager, and of human resources management.

Public speaking expert and consultant in the creation of cultural events, development and implementation of narratives and experiences, digital and non-digital, for museums, places, historical and artistic heritage

Self-taught, he combined his technical-scientific training with occasional expressive artistic experiences, received national awards and professional assignments in the hyper-realistic art sector.



Descriptive and Projective Geometry  _Technical representation

Digital Modeling: control of the shape in the architectural, engineering, and industrial design_Technical representation

Drawing as knowing and communicating instrument_Visual communication tools and techniques,

Studies on the perceptual psychology of sign and color. Theories and practices related to visual communication_Visual communication tools, and techniques

Hyper-Realistic representation with traditional and classical instruments_Color and light research

Hyper-Realistic representation with digital tools Hiper-Realistic Rendering _Color and light research in digital field

Immersive Computer Vision Technologies: Stereoscopic effects in virtual reality_VR technical representation

Hyper-Realistic representation in Augmented Reality_AR technical representation

Studies concerning XR (AR-VR-MR)_Innovative tools for the next generation of spatial computing

Selected Link 




Augmented reality test


UER - European University of Rome, Roma,it, Lecturer

Laboratory of extended reality

Jan 2019 - current

Founder and partner Studio Tiemme, Roma, IT, Founder and partner

Jan 2014 - current


Università degli studi di Roma La Sapienza, Roma, IT, PhD, PhD in Science of Representation and Relief.



The work presented concerns the development of applications on Augmented Reality platforms aimed at virtual reconstructions or anastylosis of architectural assets.
The objective is therefore substantially to verify, through Augmented Reality, the feasibility, and limits of virtual engineering applications, dedicated to the use of spaces designed or virtually reconstructed.
In particular, the study concerns the experimental development of interactive systems of
fruition in AR, aimed at defining new paradigms for the enhancement of a context of significant historical-archaeological value.

In Italy, in 2009, for the first time in an academic context at European level, the creation, development, and application implementation of a visualization project of an anastylosis and a virtual reconstruction, referring to a specific archaeological asset: the Tomb of the Winged Demons in Sovana.

The goal is to develop and test new criteria for communicating the value of archaeological assets and new frontiers of representation in architectural areas, through the use of this young and innovative information technology.
The critical investigation, of an experimental nature, conducted through specific application tests, pursues, with careful analysis, the identification of the limits and identifies the possible treatment procedures of the three-dimensional model to be implemented for the optimization of the user experience.
As part of the research, numerous tests were conducted aimed at identifying the procedural criteria to ensure adequate qualitative levels of use of augmented reality applications: application stability/interactivity, photorealistic rendering of the contents, and correct any real-virtual collimation, in the case of pre-existing structures for “on-site” applications.
Even the same publication, which was quoted several times and referred to in subsequent works by colleagues, was presented editorially interactive, following the adoption of an experimental tool then available in beta, for publishing.

In order to experiment with interactive publishing, even the paper publication of the work implemented an AR system, based on n CMS in the year of edition (2010-2011), making the contents available interactively, accessible via mobile devices.

--Doctorate in Representation and Survey Sciences (formerly in Survey, analysis and representation of architecture and the environment)

Since this is a disciplinary doctorate, the research topics involve the contents of the specific discipline, Drawing (ICAR 17), in particular, the representation of architecture and the environment in the broadest sense possible, in other words as a cognitive tool of the laws governing formal structure, a tool to analyze
existing values, and a tool to express and visually communicate the design concept at all levels –architectural, urban and territorial. Contents include the scientific fundamentals of drawing, theory and methods; survey as a tool to understand reality, its direct and instrumental methods (topographic,
photogrammetric and computerized methodology), its metric, morphological and thematic restitution procedures and techniques (also digital); drawings as a graphic, infographic and multimedia language applied to processes required to understand existing objects, as well as design processes, from the
formulation of an idea to its final development. Contents will also include history as a transversal thematic issue necessary to understand the development of these thematic sectors as well as study in-depth the more meaningful steps in their evolution.

The overall educational aims of the Doctorate, in line with those of the School, focus mainly on the education/training of researchers in the following fields: architectural drawing, survey, documentation and critical interpretation of our architectural and environmental heritage.
These aims intend to form a PhD Researcher deeply involved in the contents of the scientific area (ICAR 17),and therefore able to teach and apply innovative research methods in that field, and, following each person’s skills and disposition, be highly specialized in order to carry out unique research studies and/or satisfactory professional activities.
To achieve this objective, the researchers are taught the scientific and methodological skills required to organize and develop studies on issues pertaining to Drawing. In this regard, given the inevitably diverse
kind of initial education received by post-graduate students, educational activities will primarily concentrate, first and foremost, on improving their basic knowledge, and prepare them to develop their own doctoral dissertation.
The specific objectives of the Doctorate is to provide satisfactory understanding of the main scientific notions of representation and the drawing and survey of architecture, bearing in mind the stable and structural relationship between architecture and the urban environment and context.
Scientific knowledge and know-how, therefore, focus on the following areas:
- Drawing intended as a language for knowledge and communication. History and methods.
- Architectural and environmental survey. History, methods and tools.
- Science of representation and geometry. History, methods and tools.
- Integrated technologies and innovative forms of representation. Tools and methods.
Education and training focus primarily on the application of theoretical, philological and experimental methods to the subjects taught in the Doctorate within the framework of a rigorously scientific approach to the general issues of representation.

Sep 2008 - Jan 2011

University Degree in Architecture and Urban Planning "Valle Giulia" _ University of Rome La Sapienza, Roma, IT, MArch, Architecture with specialization in technology ( five-year course )

Doctor of Architecture with specialization in technology ( five-year course )
Master's Degree - upon obtaining the Scientific Maturity in Scientific High School

Historical/architectural and humanistic skills
Design and Planning skills
Analytical / design skills of the morphology of components in the Industrial Design Domain of technical-scientific subjects relating to the AEC sectors
The domain of matters relating to Technical Representation

Jan 1990 - Jul 1996


Circo Maximo Experience, 1st Place

Prize for technological innovation in cultural and environmental heritage


Campiello prize in the hyperrealist Art Sector, 1st Place


Areas of Specialization