A versatile and skilled business development/marketing professional with leadership qualities and excellent hands-on experience in developing and improving business development efforts for consulting firms. An assertive manager with outstanding interpersonal, communications, negotiation, and people management skills. I create and maintain a work climate that stimulates individuals to contribute new ideas in the spirit of teamwork, have a proven track record of effectively and efficiently improving processes to increase productivity and operate at the highest level of professionalism and personal integrity.
Company Confidential, New York, NY, US, Marketing Project Manager
Responsible for the comprehensive planning and management of industry-specific events including timeline/ schedules, initial proposal, contacts, committees, communication plan, budget, site, marketing and promotion, promotional materials, registration, theme and program, and on-location support from inception to day-of execution to post event.
- Lead cross-functional teams to ensure placement and accurate representation at flagship events in priority markets
- Build out events roadmap and align with organizational objectives
- Develop event playbooks, updates and templates to automate the event communications process
- Own all project management, end-to-end planning and execution
IBI Group, New York, NY, US, Marketing Specialist
Managed the preparation and submittal of high-profile/high-value proposals by leading the proposal process from RFQ/RFP evaluation, go/no-go, and teaming through proposal preparation, submittal, and presentation. Prepared detailed proposal management plans, outlines, and templates.
- Coordinated proposal activities of technical, marketing, graphics, and production staff
- Facilitated proposal/presentation kick-off and strategy meetings
- Edited, and assembled customized and pursuit-specific proposal content
- Evaluated RFQ/RFP documents, tracked leads and opportunities
Contract Leasing Corp., Piscataway, NJ, US, Marketing Specialist
Conceptualized marketing strategies and techniques to attract prospective clients by working with stakeholders to design and implement various promotional campaigns and marketing programs according to schedule including campaign optimization and reporting
- Oversight of written and graphic content and the quality of external communications
- Collection of competitive analysis data
- Managed workflow and communication to ensure deadlines were efficiently and consistently met
- Initiated email campaigns achieving click-to-open rates of 24%
County College of Morris, Randolph, Business Administration
Associate's, Business Administration
