Opentopic, New York, NY, US, Marketing Manager

Strategized and implemented marketing initiatives for a SaaS enterprise startup that offers a state-of-the-art content marketing platform. Executed and oversaw a broad range of online and offline marketing tasks in support of the company's goals and initiatives, including lead generation, lead nurturing, new customer acquisition, brand awareness, and social engagement.

• Led the strategic planning and development of marketing content and copy; implemented SEO best practices; and ensured content supported brand initiatives, vision, and customer experience while delivering on business objectives

• Established KPIs to track and analyze the performance of all marketing initiatives, as well as identified and implemented ideas for testing—such as A/B—and optimization

• Monitored content performance, and used data to inform new and improve existing content by making sure it was customer-driven, engaging, and innovative

• Produced and edited content for new website pages, blog posts, social media, case studies, sales tools, lead nurturing campaigns, white papers, e-newsletters, ad campaigns, surveys, landing pages, one sheets, new product notifications, and other thought leadership

• Created and implemented new programs, such as a Content Marketing Spotlight Series with industry influencers and a Content Marketing Questionnaires Series

• Oversaw interns and internal and external resources to provide direction on brand voice and ensure consistency in execution

• Developed and maintained an editorial calendar that aligned with industry events, sales initiatives, new product releases, and general outreach

• Created and analyzed ad campaigns on Twitter, Facebook, and LinkedIn, and used data to improve performance

• Executed all aspects of the production of weekly e-newsletters: curated and composed original content; selected images; optimized for SEO; and designed and distributed via MailChimp to segmented lists

Reservoir Labs, Inc., New York, NY, US, Marketing Communications Business Manager

Managed content marketing, public relations, and business development initiatives—including content development, website, digital and social media, messaging, events/trade shows, and more—for a collegial company specializing in providing technologies and contract R&D services to the computer industry, government, and business end users.

• Developed and owned firm’s content, messaging, and positioning, and ensured brand consistency across communications

• Leveraged social media to extend reach and increase engagement; grew follower base by over 33% within one month

• Used CRM system to track and measure marketing communications efforts, and generated reports detailing ROI

• Synthesized web analytics data, created reports, and made recommendations to optimize firm’s digital presence

• Coordinated all aspects of firm’s presence at sponsored conferences, trade shows, seminars, and other special events

LV Communications Inc., New York, NY, US, Marketing Communications Project Manager / Writer

Developed strategic core messaging, and managed projects for a communications consultancy specializing in serving clients with meaningful experiences and solutions that deliver lasting brand equity and tangible business value.

• Facilitated accomplishment of client goals via strategic message development and alignment; audience analysis; strategic communications planning; segment-targeted positioning; executive speechwriting/coaching; intranet and social media content development; executive book manuscripts; product/service market launches; and publicity and sales enablement tools development

• Ensured effective and consistent brand messaging of communications across multiple media platforms

• Wrote and edited multi-channel content for digital/social media, websites/intranets, sales tools, strategic plans, collateral, presentations, promotional materials, e-newsletters, case studies, and internal/employee/executive communications

• Devised competitively differentiating social media strategies to extend global reach of online communications

• Researched & developed leadership communications—such as “tweetable” sound bites, talking points, presentations, and FAQs—for company-wide initiatives, executive speeches, media interviews, panel discussions, and conferences

• Provided messaging and project management for global marketing effort that grew client's $2.6 billion line of business

• Assisted with the creation of sales enablement tools and integrated campaign materials for a large B2B product portfolio, effectively improving consultative selling

• Facilitated the successful rebranding of client’s sales training and internal communications materials

• Collaborated on the redesign of client's intranet to provide sales teams with global access to on-brand collateral

• Implemented brand identity development campaign for a global service provider that strengthened company's position as market leader, grew revenue, and increased profitability

Friedman LLP, New York, NY, US, Marketing Communications Coordinator

Developed and executed marketing communications, PR, and business development strategy for a 325-person professional services firm. Played a key role in firm-wide revenue growth initiatives.

• Led project teams and supervised production of all deliverables, acting as liaison with graphic artists, ad agencies, printers, and other outside vendors; checked and approved creative materials, copy, and layout prior to distribution

• Increased revenue by researching, writing, editing, and collaborating with partners, principals, and internal colleagues to create tailored proposals, RFP responses, and presentations in support of new business pursuits

• Developed strategic and creative concept and copy for all campaigns and print/online deliverables: ads, promotional materials, presentations, web/blog/social media, bylined articles, collateral, newsletters, press releases, and announcements

• Expanded the reach of multiple practice areas by collaborating with senior management to establish strategic vision and tactical implementation of niche marketing/business development plans

• Managed and maintained firm’s website, social media presence, and intranet; drafted communications plan for launch of first corporate blog

• Positioned senior management as thought leaders and industry visionaries, and increased firm accolades via implementation of strategies and tactics to include speaking engagements, profiles, OpEds, and awards program

• Pioneered firm’s first media relations program: cultivated press relationships; identified expert source/commentary and publicity opportunities; devised and pitched newsworthy story angles; secured interviews and media coverage

• Maintained and updated master project tracking system and calendars; prepared and distributed regular status reports to ensure all project milestones were communicated, supported, and delivered to the highest standards

• Planned and coordinated client seminars, conferences, trade shows, sponsorships, and other special events

• Improved efficiency and productivity by streamlining processes and restructuring internal operational procedures

• Researched, analyzed, and distributed information about clients, prospects, and industry trends

• Orchestrated public relations campaign that increased sales, brand image, and awareness of new services

• Spearheaded campaign that enhanced visibility, generated viable leads from target market, and grew web traffic

• Tracked effectiveness of marketing/business development efforts, and recommended sales-generating improvements

• Grew firm by executing strategic plan for niche practice area that expanded global client base, supported entrance into a new market, boosted market share, and built firm’s profile

Holabird & Root, Chicago, IL, US, Senior Marketing Coordinator

Managed proposal preparation process and all business development, marketing communications, and PR initiatives for one of Chicago’s premier architecture, engineering, interior design, and graphic illustration firms. Advanced through a promotion in less than one year, culminating in oversight of the marketing department.

• Coordinated all aspects of the preparation of proposals and pitches from start to finish, including editing, proofreading, and assisting technical staff with content development

• Directed scheduling, production, and delivery of all creative campaign materials: wrote original content, coordinated internal teams with external parties, and ensured adherence to schedule

• Instituted proposal processes, procedures, and methodologies that increased firm’s new business win rate

• Networked with industry contacts, leading to advantageous teaming arrangements in pursuing new work

• Mentored and managed junior staff

• Researched, wrote, and oversaw the design and production of marketing/promotional collateral, presentation/conference materials, industry award submissions, articles, and press releases

• Maximized brand exposure and raised industry profile by securing media coverage via proactive outreach and PR initiatives

• Completed a branding campaign that facilitated the acquisition of the largest commission in firm’s history

• Conducted market research, and collaborated closely with principals and design leadership on marketing/business development strategy

• Tracked RFPs, projects, and other business development opportunities via CRM

• Coached teams to prepare for interviews; developed leave-behinds and supporting materials in collaboration with design team

• Maintained firm’s website and online properties, with ongoing updates via CMS; managed CRM database