Designed by Rakhee Shobhit Design Associates (RSDA), indigenous-infused luxury defines the Vurve Signature Salon. This premium salon chain has various branches in South India, all of which adhere to the brand philosophy, yet have a unique design identity. Subscribing to this design intent, the salon at Alwarpet embodies a rustic earthiness that is captured through various nature-inspired elements. 

With a sensitive and sustainable approach to design, the design vocabulary of the Vurve Signature Salon attempts to tackle these issues through an eco-conscious approach. Local craftsmen and native materials have been extensively used to bring this vision to life. A neutral color scheme with nature-inspired shades permeates the interiors and creates a cocoon-like space to help the customers rejuvenate. The eco-friendly material palette of woody, earthy, and edgy elements set up a warm and inviting ambiance.

As a service-oriented retail space, functionality has been given prime importance. Appropriate allocation of services ensures a seamless flow in the salon treatments while ensuring efficient thoroughfare and easier simplistic connectivity between different workstations. An Aerocon board wall replaces conventional brick walls to help curb water wastage, which is rampant in the salon industry. This cost-effective technique enables smooth maneuvering for future repairs and maintenance. The au-naturel interiors are doused in a locally manufactured, non-toxic, eco-paint. 

Conscious efforts for an environmentally-friendly approach have resulted in a homegrown, indigenous space. The asymmetrical patterned traditional Madras ceiling is made of bamboo and driftwood and expertly created by native craftsmen. Natural paint, reclaimed wood and an earthy material palette render this space with a rustic, rooted character. The windows and openings are crowned by arch segments that reinforce the organic appeal of different spaces and lend a traditional touch to the decor. An expansive arched mirror gives continuity to the design narrative and reflects light to brighten the ambience. In the reception area and the shampoo station, a cluster of artisanal wicker light fixtures of uneven shapes and heights are suspended from the ceiling to add depth and dimension to the decor. 

A distinctive arrangement of industrial track lights and LED light fixtures along the ceiling length add an industrial-chic twist to the rustic vocabulary of this space. In addition, LED’s help lower the salon's carbon footprint in the long run. Crafted in an uneven shape with natural edges for a rustic feel, the wooden salon tables, brown-toned booths and chairs become the focal point of the interiors against the backdrop of the neutral walls. Easy to maintain, vitrified tiling imitates the patterned chip flooring and creates a cohesive look. 

Designed for an unparalleled customer experience, the Vurve Signature Salon is an unprecedented take on eco-conscious retail design. Tied together by its earthiness, the space embraces the indigenous individuality of its context.