Innovative & Inspirational leader with over 17 years of diverse global experience in Retail, Travel Retail and Commercial projects and strategies
Highly self-motivated & dedicated entrepreneurial go-getter. Collaborative strategic, problem solving business mindset & can effectively multitask
Excellent organizational and communicational skills. Strong eye for detail & optimized quality
History of owning, developing and communicating long term vision and goals to drive successful results
Beiersdorf (Nivea), Senior Manager
Designing, innovating, strategizing, and executing elements to create unified experience across the country.
- Ideate and strategize the entire segment of skin care, beauty, body care and cleansing, face care, and men care for the Retail Environment wide-ranging 20,000+ offline brick and mortar stores of all trades and formats.
- In-charge of transforming excellence strategies for in-store execution and activations with NIVEA core values.
- Develop plans, identify roadblocks, prioritize, adhere guidelines to deliver cost effective designs and solutions for remote towns.
- Managing risks, budget tracking and analysis, stakeholder management, and vendor management.
- Develop global standards and guidelines for India, Sri Lanka, Vietnam, Bangladesh, Bhutan, Nepal, and Pakistan
- Designing innovative thematic and idea inducing concepts, measuring the advantage of light and space.
- Ensure on-time deliveries and payments within agreed parameters.
- Client acknowledgment, document performance, close contracts, reschedule and reassign resources for next project.
AWARDS
2024 - Modern Trade & Alternate Channels (Gold medal) South Region (Silver medal)
2024 - 5 Year Long Service Milestone Award
2024 - Champion Unit award on Distribution Gain in the Emerging Markets
2023 - Design and Project Excellence Award
2023 - Shining Knight Award
2022- Global Beiersdorf Excellence Award (GOLD)
2020 - Global Beiersdorf Excellence Award (GOLD) - WINNER of 13 POS designs
2019 - Best design and execution | Walmart & Metro (Nivea Shower Gel)
2019 - Global design Excellence contest WINNER (13 awards)
2018 - POPAI International Network published and recognized best designs in the industry – POP Parade (4 awards) July & February 2019
2018 - Global S&CM award - “The Golden Trolley” (7 awards)
2018 - Silver Award at POPAI OMA for design
2018 - Blue Spirit - Best Debutant Award
SNDT Woman’s University, Honorable Visiting Professor
2024 - Chief Guest, Speaker, & Esteemed Alumni Award @ UDAAN FEST
2024 - Chief Guest, Speaker & Sponsor of graduating event @ INSITES
2023 - Chief Guest, Speaker, & Jury @ Live Window Display design of final year graduating student
2020 - Chief Guest, Speaker @ “Learn the Art of Interior Design” webinar
2019 - Chief Guest, Speaker, & Alumni of the year, Interior Design
2019 - Chief Guest, Speaker, & Jury @ Live Window Display design of final year graduating student
2018 - Chief Guest, Speaker, & Jury @ Live Window Display design of final year graduating student
Nykaa (Sephora Entrant), Manager - Design & projects
Project Management:
- Piloted design packages, merchandising strategies, Travel retail policies and brand guidelines (within 8 weeks)
- Complete ownership of end-to-end execution (for 25 standalone stores in 1 year), budget management, Omni-channel strategies, training & cross-functional collaboration and Visual Merchandising (for 800+ Makeup & Skincare brands)
Business Management:
- Exceptional and strong understanding of fashion trends in all markets. Tackle Volatility, Uncertainty, Complexity and Ambiguity
- Energize, Empower and Encourage excellence with a clear purpose to Foster a work environment that embodies the company values
- Build effective teams, develop talent, Interpret and communicate management direction. Manage and mentor the future leaders
Stakeholder Management: Align, asses, collaborate & implement with cross-functional interfaces - global, regional headquarters & field team
Influential Multi-brand (BESTSELLER OMNI-CHANNEL) innovative store design strategic solution
Brick & Mortar : 25 stores operational in 12 months │Merchandising: 800+ global brands (Masstige + Luxe)
- Digital: 12 social media blogger events in 12 months │Vogue + Femina Awards │ Pink Friday – 5X GROWTH
Makemytrip, Business Associate
- Drove the portal for woman power, brought the female experts and expanded the platform by training them to handle B2C channel.
- Energized, Empowered & Encouraged excellence with a clear purpose to foster a work environment embodying company value.
- Budget management, Omni-channel strategies, training & cross-functional collaboration.
AT&T Mobility, Interior Designer
Delivered Interior Design services that included – Space planning, Schematic design, Sections and Elevations, Design development, Furnishings, Fixtures, and equipment (specifications) for AT&T, U.S.A.
- Direct and coordinate activities with team of 8 freelance designers to ensure project progresses on schedule and within prescribed budget.
- Detailed drawings delivered to scale with notations using layers, by analysis of existing CCE site survey pictures.
- Submitted plot files along with line weights (CTB Files) for accurate printing and presentation.
- Developed and submitted docket for 22 stores that included - existing photos and drawings, proposed floor plan and power plan with layers.
- Wall fixtures: wall mounted controls & outlets, thermostat, switches, fire alarms, Power position in the Cash wrap.
- Floor ramps, steps or stairs, knee wall at the storefront (if any), Back wraps fillers and Soffit heights, Community Table(s) & Mobile POS units.
- All floor electricals and data outlets where the feed is located for the cash wraps.
- Floor plans, electrical drawings, and power plans to be as large as possible on the paper. 1/8" scale.
Pinakin Patel Architects, Senior Manager - Design and Projects
- E2E Project Management for Estee Lauder, Clinique, Chanel, Forever Mark, YSL, Shiseido, Issey Miyake, Forest Essentials, Sisley
- Innovative Ground-breaking problem solving ideas : Beach house Restoration & Renovation (Organic Architecture), 5 stored Beach Pent House (Contemporary Architecture), Hotel Lobby & Conference (Neoclassical Architecture)
- Operations, on-floor and classroom Trainings, E2E Project + budget Management, Design Management and Construction Management
- Set focused milestones. Plan, prioritize, take action to lead and drive for results. Act decisively and courageously. Influence without authority
L'Oreal, Assistant Manager
- Independently handled all categories (Design, Project Management, Finances & Marketing Communications)
- Redefining the brand guidelines for L’Oréal Paris with global head in Paris
- Path-breaking long term solutions for skin care brands in smaller formats (continues to be the market leader for 12 years now)
- Strategic Planning & Leadership (Makeup, Skincare, Haircare, Hair color and Nails category)
- Global projects, face-lifts, Cannes festival, travel retail, training, SAS, SIS, launches – for all trades, formats, accounts, clients and merchants
Reporting consistent whopping 6x profits year on year, with sole ownership
Strategic Planning & Leadership for L'Oreal Paris : Makeup, Skincare (Dermo Expertise), Hair Care & Color, Nails
Path-breaking long term solutions for skin care brands in smaller formats (continues to be the market leader for 12 years now)
Global projects, face-lifts - Cannes festival 2009, 2010 & 2011
Grid2, New York, NY, US, Strategic Planner
- State-of-the-art Concept, Space planning and design documents for Lotte department store: Asia’s first luxury mall, Beijing (within 6 weeks)
- E2E Project management for duty-free “Relay” stores at JFK airport & Toronto airport (5 stores in 6 weeks)
- Design management, construction documents, VM and for Cartier, Barnes & Noble, Estee Lauder, L’Occitane, TUMI
Asia’s first luxury mall, Beijing (within 6 weeks)
duty-free “Relay” stores at JFK airport & Toronto airport (5 stores in 6 weeks)
Tiffany & Co., New York, NY, US, Sr. Designer & Project Manager at DSF Architect
- Design documents, VM for global flagship stand-alone Tiffany & Co. stores globally
- Construction Documents - proactively adhering brand guidelines and manuals
- Cairo-Egypt, Almaty-Kazakhstan, Tsum-Russia, Busan Paradise-Korea, Holt Renfrew (Vancouver)-Canada, Al-Khobar-Abu Dhabi
- Cairo-Egypt, Almaty-Kazakhstan, Tsum-Russia, Busan Paradise-Korea, Holt Renfrew (Vancouver)-Canada, Al-Khobar-Abu Dhab
MORGAN STANLEY Corporate Services, New York, NY, US, Intermediate Interior Designer
- Brand building, development, and guidelines - redefining the corporate interiors remotely from New York (60 days TAT)
- Successfully launched NEW guidelines and templates to construct offices worldwide
- 1585 Broadway, NY (headquarters) + Gymnasium
1585 Broadway, NY (headquarters) + Gymnasium
Retail strategy guidelines for Corporate
Pratt Institute, New York, NY, US, Masters, Interior Design & Management
Master of Science in Interior Design
SNDT Woman's University, Bachelors, Interior Design
Interior Design and Management
SNDT Woman's University, Residential Interior Space Design & Management
Residential Interior Space Design
Volunteering Honors, 1st Place
Chief Guest, Speaker, & Esteemed Alumni Award @ UDAAN FEST
Chief Guest, Speaker & Sponsor of graduating event @ INSITES
webinar, 1st Place
Chief Guest, Speaker @ “Learn the Art of Interior Design” webinar
Volunteer Honors, 1st Place
Chief Guest, Speaker, & Alumni of the year, Interior Design
Design Excellence, 1st Place
Modern Trade & Alternate Channels (Gold medal)
South Region (Silver medal)
5 Year Long Service Milestone Award
Champion Unit award on Distribution Gain in the Emerging Markets cluster
Volunteering Honors, 1st Place
Chief Guest, Speaker, & Jury @ Live Window Display design of final year graduating student
Design and Project Excellence Award, 1st Place
Design and Project Excellence Award
Shining Knight Award
Blue Chip Learner, Award
Nivea Affiliated LinkedIn Learning Certifications
Global Excellence (Design & Marketing Communications), 1st Place
Global Excellence (Design & Marketing Communications)
2018
2019
2020
3 consecutive years
Global Beiersdorf Excellence Award (GOLD - 1st position) for Nivea Marketing POSM
Global Excellence (Design & Marketing Communications), 1st Place
Global Excellence (Design & Marketing Communications)
2018
2019
2020
3 consecutive years
Global Beiersdorf Excellence Award (GOLD - 1st position) for Nivea Marketing POSM
Best Alumni Award, Award
At undergraduate school
International POP Award, Award
2018
2019
2 consecutive years
4 Awards (twice a year)
Internationally Acclaimed - POP Award (Feb & July) - both years
Published in magazines as well
Global Excellence (Design & Marketing Communications), 1st Place
Global Excellence (Design & Marketing Communications)
2018
2019
2020
3 consecutive years
Global Beiersdorf Excellence Award (GOLD - 1st position) for Nivea Marketing POSM
