OWL Communications Academy, New York, NY, US, Marketing Manager & Graphic Designer
• Create, execute and monitor marketing campaigns. Accumulated over 20k WeChat mini program users and over 1.5k students
• Produce short video content for company TikTok account and accumulated over 65k followers
• Reach out for potential business partners to expand marketing channels
• Research and study new softwares, and applied over 9 softwares to increase marketing content diversity
• Research for marketing channels, industry news and compile weekly reports
• Report monthly financials directly to CEO
• Design company brochures, flyers, website page elements, roll-up banners and HTML5
• Audio and video editing, and animation production
• Concept design, modeling and photorealistic rendering of brand elements in 3D
CINCS LLC, New York, NY, US, Marketing Manager & Graphic Design Lead
• Coordinate supporting activities and won MIT Climate CoLab Popular Prize for the team’s proposal
• Build and manage contact database for marketing campaigns
• Lead Climate.IQ Indiegogo funding campaign in story structure, infographic design, and outreach plan
• Compile and send Climate.IQ newsletter with MailChimp
• Conduct user research by presenting Climate.IQ to potential customers and collecting feedbacks
• Lead graphic design (2D & 3D) for Climate.IQ website, product and concept app UI/UX, flyers, and other marketing materials
Moxie Media Group, New York, NY, US, Marketing Intern
• Develop quantitative and qualitative business models for upcoming products
• Generate marketing leads list for outbound sales team
• Conduct analyses before website redesign and product launch to assist management in making strategic decisions
• Graphic design (ad template, logos, etc.) for company website and reports
Cisco Systems (China) Networking Technology Co., Ltd., Beijing, CN, Marketing Intern
• Summarize customer/partners’ feedback from marketing events, website landing pages and EDMs.
• Design, produce and test internal and external marketing EDMs
• Prepare marketing assets for Cisco UCS product website, EDMs and FY14 Q2 partner resource packages
• Translate, edit and proofread marketing newsletters
• Maintain partner/customer databases in FY14 Q2 Cisco UCS Acceleration Campaign
Central University of Finance and Economics, Beijing, CN, Bachelors, Business Administration
