Self-Employed, Columbus, OH, US, PR & Marketing Consultant/Freelance Writer
● Worked with staff to prepare architectural project presentations to Communist Party officials in China
● Started business doing freelance journalism and PR/marketing projects covering A/E/C in Sarasota and worked with clients in Hong Kong, mainland China, India
● Learned proposal techniques from architectural colleagues across the country
● Listened to editors’ and clients’ needs before delivering compelling copy or narratives on proposals, social media, print brochures, fliers, and press releases
● Freelance stories on green building went viral, ran in the L.A. Times, Boston Globe, Chicago Tribune, Orlando Sentinel, and elsewhere
● Generated lucrative business by incorporating SEO into web sites, blogs, and social media
● Contributed regularly to trade publications such as Constructech and Big Builder
● Conducted market research to formulate ideas for new products such as an architecture firm’s lighting products or to analyze competition
● Developed visual and copy ideas from conception to production with clients, designers, photographers, and editors for print and web marketing
● Forged partnerships with independent contractors, editors, and industry experts through social media, conferences, and professional organizations such as National Association of Real Estate Editors
● Used Google Analytics and organic research to chart effectiveness of SEO and social media
RPR Graphics (Marketing Technology Contractor), Columbus, OH, US, Copywriter/Social Media Manager
● Brought consistent B2C copywriting to national furniture retailer’s web site
● Solicited and secured PR on RPR Graphics’ CEO on DAM Guru and Another DAM Podcast
● Initiated creation of digital marketing services model to be exhibited at Henry Stewart DAM conference to generate publicity
● Ghostwrote LinkedIn Pulse posts on technology topics such as “What Is a Cybrarian?”
● Wrote/promoted B2B posts and led group discussions on marketing technology via Facebook, Twitter, and LinkedIn
● Scheduled social media posts through Hootsuite and analyzed social media results through weekly progress reports
● Wrote case studies demonstrating RPR’s success in reducing time, materials, and human capital costs for clients
The University of Chicago Press, Chicago, IL, US, Promotions Manager, Journals Division
● Worked with editor to rebrand scholarly journal Critical Inquiry
● Partnered with graphic designers, editors, book marketing staff, membership department, and subscription department on journals marketing campaigns
● Composed print and web copy for marketing collateral such as advertisements that was on-trend, on-brand, compelling
● Ghostwrote editor’s letters to subscribers
● Copyedited/proofread copy for all departmental projects to ensure clarity, accuracy, and consistency with Chicago Manual of Style
● Conducted market research to formulate ideas to co-market books and journals and to introduce JStore version of journals
● Instituted lead-tracking process for marketing efforts by inviting input and collaborating with other departments
● Represented UCP at Modern Language Association conferences in Washington D.C. and New Orleans
● Attended graduate school while maintaining full-time work schedule
