SYLAR HOTEL IS A RESEARCH RESORT - A NEW HOTEL TYPOLOGY COMBINING SCIENCE (SY), RESORT LIFE (L) AND ART (AR). SYLAR IS LOCATED IN THE FORMER REVEL CASINO HOTEL, WHICH BOASTS OVER 4 MILLION SQUARE FEET. THE CHALLENGE WAS TO RE-DESIGN AND RE-CONCEPTUALIZE THE FAILING CASINO MODEL IN ATLANTIC CITY AND EXPLORE NEW INNOVATIONS IN HOSPITALITY. THE PROJECTED INCLUDED NUMEROUS ON-SITE MEETINGS AND PRESENTATIONS WITH ATLANTIC CITY PUBLIC OFFICIALS AND STAKEHOLDERS.

THE SYLAR BRAND STEMS FROM BEING AT THE FOREFRONT OF INNOVATION. BASED ON THE LATEST IN SCIENTIFIC RESEARCH, VISITORS CAN EXPERIENCE NEW TRENDS IN SCIENCE, TECHNOLOGY, AND ENTERTAINMENT.

THE LAUNCH PAD IS THE SYLAR HOTEL'S MAIN ENTRY AND MEZZANINE LOBBY. FORM STUDIES WERE CONDUCTED TO EXPLORE THE ROLE OF THIS PIVOTAL SPACE. THE LAUNCH PAD WAS DESIGNED TO BE A CENTRAL HUB FOR THE HOTEL. SPECIFIC ZONES CREATE DISTINCT EXPERIENCES FOR HOTEL GUESTS AND THE PUBLIC. PROGRAMS WERE CONCEIVED IN ANTICIPATION FOR FUTURE VARIABILITY AND CHANGES.