I am a proven team leader with a track record of evolving business through strategic planning, effective marketing and targeted client development. Responsible for growing brand recognition and loyalty through successful story telling, exposure and engaging experiences. Expertise also includes strategic visioning, sales tracking/reporting and budgeting.
I believe I would be a great fit for this role due to my strong background in branding, marketing, graphic design, communications and business development within the AEC industry. I have devoted my career to building successful marketing and business development strategies, boosting brand awareness and growing revenue. My recent responsibilities also include market analysis, strategic planning, sales goal and budget development and presentation coaching. After managing diverse teams and leading marketing and business development efforts across a variety of market sectors, I’ve developed a broad spectrum of capabilities focused on revenue generation. I believe this skillset is well aligned to provide lasting value.
HED, Los Angeles, CA, US, Business Development Manager
Responsible for researching, planning and executing targeted client development initiatives for the Los Angeles, San Franciso and Sacramento offices. Partnering with Firm Leadership to research and attend market sector industry functions and provide reports on market and creative trends. Developing strategic written content and graphic concepts for proposals, presentations, conferences and client roundtable events. Helping to clarify the firm’s unique position and tailor conversations, collateral, and strategies to emphasize these strengths and opportunities.
NBBJ, Los Angeles, CA, US, West Coast Marketing Manager
Partnered with CEO and principals in LA, SF and SEA to plan, implement, and oversee marketing strategies to reach revenue goals, with a focus on targeted relationships. Led a team of marketing and graphic design professionals in development of collateral, proposals and presentations in support of capturing new work. Played a key strategic role in securing several high profile projects with simplified messaging and memorable win themes.
gkkworks, Pasadena, CA, US, Director of Marketing
Team leader overseeing business planning and marketing strategy for integrated design and construction firm with six offices throughout California. Managed a team and deadline specific production schedule to develop collateral in support of business development efforts. Oversaw two firm aquisitions and brand integration initiatives. Responsible for all aspects of the marketing and sales process, ensuring alignment with strategy, growth, revenue and budgeting goals.
Perkins & Will, Los Angeles, CA, US, Sr. Marketing Coordinator
Development of proposals, qualifications, collateral material, brochures, and presentations. Designed custom graphics for internal and external use. Developed strategic content working collaboratively with firm leadership. Provided interview coaching feedback on high value pursuits.
New Britain Museum of American Art, New Britain, CT, US, Art Director
Collaborated with creative director on the strategic direction of website, collateral, exhibition design concepts, promotions and advertisements. Directed photo shoots and oversaw image and brand development. Actively led the expansion of the museum’s marketing and online activities as well as a brand identity / refresh project.
Golf Digest, Tennis, Us Magazine, Wilton, CT, US, Graphic Designer
Developed strategic graphics and direct marketing programs to raise the level of customer acquisition and retention. Designed special advertising section and product inserts for the magazine. Developed and updated museum website. Developed marketing strategies to increase membership.
Central Connecticut State University, New Britain, CT, US, Masters, Graphic Design
I earned a Masters Degree in Information Design with a heavy focus on graphics, marketing and business administration.
