Hello, my name is Lisa Westerfield, I help companies grow by building relationships with key clients and keeping their pipeline filled with leads. Let’s connect and discover the value I can bring to your organization!
My passion for business development has been fueled by the 20 years of experience I have working with architects, engineers, contractors and developers. I bring a technical background that is infused with enthusiasm and tenacity to better understand the needs and desires of prospective clients. I truly enjoy uncovering opportunities and building relationships.
What I do as Business Development Manager:
- Develop and maintain high level relationships in key organizations.
- Perform market analysis, identify strategic opportunities and develop business plans
- Track and analyze leads using CRM software and analytical tools.
- Work cross functionally with colleagues to create strategic approaches to clients, presentations and proposals.
New Business Development | Relationship Management | Research | Analysis | Strategic Planning | Lead Sourcing | Sales Management | Marketing | Problem Solver | Communicator I Business Planning I Strategic Management I Account Management
Strengths Finder: Achiever § Activator § Ideation § Connectedness § Focus§
Lisa Westerfield Consulting LLC, Hastings on Hudson, NY, President
Provides business development services to clients in the A/E/C (Architecture, Engineering & Construction) and real estate industries for various markets including healthcare, higher education and commercial. Clients include site/civil engineering, power distribution equipment, automated parking, healthcare real estate development.
Westage Companies, Fishkill, NY, US, Associate Vice President of Business Development
Relationship building with senior level healthcare executives and other stakeholders in the Greater New York region. Identified and cultivated over $235M in bid opportunities for medical office buildings, ambulatory care facilities and community-based health care facilities. Worked with members of the team to rebrand the company’s logo and website. Conducted assessments of healthcare institutions and provided recommendations on where to focus our efforts. Territory management included New York, New Jersey, Pennsylvania and Connecticut. Assisted with the development and presentation of proposals to clients. Implemented CRM to manage contacts and track projects. Proficient in MS Office.
StructureTone,Inc., Hamilton, NJ, US, Director of Business Development
Developed and implemented sales and marketing plans for a leading construction firm specializing in commercial interiors, higher education, and data centers throughout New Jersey and Greater Philadelphia. Responsible for identifying new leads and opportunities, building relationships with key decision makers and industry stakeholders, customer service, and securing opportunities to bid. Presented progress on key initiatives. Assisted with the development of proposals.
Generated $130M in rfps with corporate, higher education, & healthcare clients.
Secured a data center project at Lockheed Martin that generated $23M in revenue.
Opened door at new accounts generating over $2M in revenue at SAP, IRS & DOJ.
CMX (Formerly Schoor DePalma Engineers), Manalapan, NJ, US, Vice President Business Development
Responsible for new business development & customer retention for a full-service engineering firm in New Jersey and Pennsylvania. Clients included hospitals, private schools, colleges and universities.
• Secured spot on the winning team for the Newark hotel. $566K in fees.
• Awarded site feasibility engineering services for the Seix Academy, a residential K-8 school.
Monmouth University, West Long Branch, NJ, US, Masters, Management
Received MBA in Management
Monmouth University, West Long Branch, NJ, US, Bachelors, Biology
Attended Monmouth University on a full academic Trustee Scholarship
