Consultant, New York, Marketing & Communication Consultant
• Lead the execution of tactical communications strategy programs & campaigns that effectively promote and enhance the company’s mission, products, services, and successes for internal and external use.
• Manage direct marketing execution, from direct mail to all e-communication campaigns including blog posts, brochures, marketing plans, newsletters, press releases, direct mail, and e-mails.
• Create deliverables including sales collateral, digital marketing, customized client presentations and proposals. • Develop the voice, look and feel across all social media platforms, maintaining and growing the organization's online presence as well as analyze metrics.
• Maintain press contact database, generate press releases and pitch stories to news and other media outlets.
Ismael Leyva Architects, New York, Director of Marketing
• Planned, managed, and implemented marketing/branding/PR campaigns and serving as the creative and innovative think tank promoting the firm’s brand, internally and externally.
• Collected data on competitors’ tactics, market conditions and consumer demographics.
• Developed promotional strategies, plans and events to support sales including trade shows, industry meeting presentations, & web-based and digital marketing campaigns.
• Led proposal and presentation development, marketing collateral design and development, website design/maintenance and optimization.
• Authored private, regional and national firm proposals, applications and local, state and federal government proposals in addition to writing, editing and design of project management narrative/sheets, firm qualifications, and team experience.
• Oversight of New York marketing, graphics and administrative support staff.
• Manages all components of proposals including project scope, schedule, cost, quality, budget and schedule review, manpower, team requirements, proposal-teaming, and kick-off meetings.
• Collaborate with art director on layout, photo selection, and design.
STV Incorporated, New York, NY, US, Proposal Coordinator
•Tracked, recommended and pursued project leads as well business development opportunities.
•Coordinated large-size projects with a value of $1-$100 million.
•Conducted media and market analyses.
•Monitored and forecasted marketing/sales trends; highlight opportunities for new initiatives and promotions.
•Persuaded decision makers within the government and business officials through proposals (SF 254, SF 255 and 330), reports, and correspondence.
•Conceptualized, wrote, and illustrated all marketing collaterals including proposals, resumes, project data sheets, media inquiries, PowerPoint presentations, business letters, and graphic designs.
Tams/Earth Tech, New York, NY, US, Assistant Research Manager
•Responsible for providing world-class news and analysis tailored to the needs of the firm.
•Worked with internal departments to present clear reports to clients and management.
•Collaborated with pollsters, data scientists, statisticians and other marketing professionals to collect information and converted complex data findings into text, tables, graphs and data visualizations.
•Wrote timely stories based on breaking news and exclusive stories, which identified facts and issues not otherwise available to firm Associates and VPs.
•Conducted and compiled research for numerous strategic vision plans prepared with the participation of community leaders, business owners, city agencies and Astella Development Corporation, a not-for-profit community-based organization.
•Produced brochures, internal newsletters, press releases and PowerPoint presentations.
•Proofread all marketing and communication publications (proposals, mission statements, web copy, brochures, & posters) by cross & fact checking integration and content in adherence to procedural guidelines and format consistency.
