Inspired by industrial zen, Joe Ginsberg used an assortment of materials, such as authentic Venetian plaster, seamless limestone and rich exotic woods to conjure in a modern way, the elegance of ancient Italy. “Having the opportunity to work on an unfinished loft – allowed a level of experimentation I don’t always have with every project. The homeowners were very open to letting me follow my creative intuitions. My aim was to create a warm environment with certain industrial influences, paying homage to the contemporary feel of the space, while maintaining a sense of timeless beauty.”