Archinect
Jeff Echols

Jeff Echols

Indianapolis, IN, US

 

About 

I'm on a mission to change the way A/E/C firms do business by helping them communicate empathy (not ego) so clients and employees see value (not commodity).

Call me at (317) 434-4221 f you need help solving this equation: (empathy + story)A/E/C = clear value + deeper engagement

Elsewhere:

Employment 

Revenue Path Group, Indianapolis, IN, US, Managing Principal, A/E/C

Picture this:
Sometime in the next 2 years, a CEO in your city is going to say to the smart speaker in her office: "Alexa, I need a new office building. Who should I call?"

What's Alexa going to say? Will she mention you?

That's the new reality. The screen is becoming the new shortlist.

When you pop up on your prospect's screen beside three or four of your closest competitors are you able to differentiate yourself?

Do your prospects think you look, say, and act the same as your competition?
Are you struggling to win projects you just know should be yours?
Do you feel like you're being commoditized?

When your prospects ask "Why should I choose you?" are you making it easy for them to pick you?

It's important to understand that what it takes to get into the room is not the same as what it takes to win the room.

In order to consistently win more of the projects you really want, you need a little more knowledge of your real prospect’s process, speed, and emotional drivers to a decision. Those who are consistently winning more projects are using brain science to separate from the pack and connect at a visceral level with their audience, whether or not they realize it.

Apr 2018 - current
 

AIA Indiana, Indianapolis, IN, US, Membership Development Director

I help Architects demonstrate the value of good design and shape a more sustainable future by connecting them with the resources they need to succeed.

Feb 2017 - Apr 2018
 

Charrette Venture Group, Grinnell, IA, US, Director of Marketing

By understanding the unique value proposition and purpose of Architects and Architecture Firms, I help Charrette Venture Group partners and investments craft and tell engaging stories around their unique passion, purpose and value.

I provide assessment, measurement, strategy and execution of all marketing services under the CVG umbrella of services.

My goal is to help new and growing design firms realize more success through expertly executed marketing plans.

Apr 2015 - Apr 2018
 

EchoEngagement, Indianapolis, IN, US, Storyteller / Digital Marketing Director / Public Speaker

Consulting:
Most organizations don't deliver compelling messages. We help craft brand stories that resonate so powerfully, your Ideal Customer feels compelled to share them. A passionate tribe of engaged customers is your most valuable marketing resource.

Outlets include:
• Thought Leadership Articles
• Public Speaking
• Onsite Training
• Private Consulting

Speaking:
I’ve spoken in venues ranging from Conference Rooms to Council Chambers to Regional and even National Convention stages … I even had the opportunity to speak at an IndyCar factory.

Are you looking for a speaker for your business or organization or professional organization's upcoming event? Do you need someone to help you make sense of it all? Do you need someone to inspire you to build better communities; to discover greater success through Social Media?

I create customized presentations designed to meet the needs of your particular audience.

Here are a few recent titles for presentations ranging from 45 to 60 minutes:

"Social Media Sandwich Shop"
"It’s Not Too Late To Change Your Major and Other Bad Advice From Professionals"
"Architect of the Internet, Social Media Case Studies and Strategies for Architects"
"Architectural Storytelling, Engaging the Public to Promote our Profession and Our Practices"
"David and Goliath, Small Businesses Can Win with Social Media"
"Social Media is Really Just a Bunch of Small Towns"
"Radical Relationship Building"
"Tell Great Stories"
"What's Next for New York City?: The Next Chapter In Architectural Storytelling"
"Up Your Networking Game"

Jan 2013 - Apr 2018
 

ONE 10 STUDIO Architects, Indianapolis, IN, US, Director of Marketing

As the Director of Digital Marketing for this small startup firm, I developed and executed a Digital Marketing strategy that can be attributed to over $4.25 Million in construction and multiple awards in just four years.

My approach included:
• Development of online and offline networks
• Creation of Social Media platforms
• Content Creation
• Targeted email campaigns

Jan 2010 - Oct 2014
 

HAUS | The Architecture Studio, Indianapolis, IN, US, Project Manager

I represented the HAUS brand and designed and managed the production and execution of significant, interesting and unique residential and commercial architecture.

Sep 2007 - Jan 2010
 

WERK | build, Indianapolis, IN, US, Director

When I joined this startup company only a name and business filing existed. I designed and developed a brand and an identity into a successful Architect-led, Construction Management firm.

My responsibilities included:
• Logo Design
• Website Design
• Creation of Marketing Collateral
• Business Development
• Business Management

Sep 2007 - Jan 2010
 

Weaver Design Group, Indianapolis, IN, US, Designer

Designer and Project Manager for multi-million dollar multi-family, mixed use and 'new urbanist' projects around the Midwestern United States.

Oct 1997 - Sep 2007
 

HNTB, Indianapolis, IN, US, Practice Leader for Historic Preservation

As the Practice Leader for Historic Preservation I was charged with Business Development and Marketing of preservations services for one of the nation’s largest Architecture and Engineering practices.

My key activities included:
• Building and Managing Project Teams across a nation-wide network of offices
• Representing HNTB at events and conferences
• Offline networking with Preservation Officers in targeted market areas
• Creating Marketing Collateral
• Developing RFP / RFQ Response Packages

Jan 1995 - Oct 1997
 

A. Epstein & Sons, Chicago, IL, US, Architect I

May 1993 - Nov 1995
 

Education 

Ball State University, Muncie, IN, US, BArch, College of Architecture and Planning

Aug 1988 - May 1993
 

Ball State University, Muncie, IN, US, College of Architecture and Planning

Bachelor of Science - Environmental Design

Aug 1988 - May 1993
 

Awards 

2014 AIA Indiana Citation Award, Other

City Cottage: The homeowners challenged the Architects to design and build a contemporary new home on a strict budget in an Historic Indianapolis neighborhood.

2014
 

2012 AIA Indiana Distinguished Firm Award, Other

AIA Indiana Firm of the Year

2012
 

2011 Monumental Affair Architecture Honor Award, Other

Lutheran Child and Family Services: Lutherwood is a faith-based residential treatment center for children who are recovering from the effects of abuse, neglect, and/or abandonment. Boys and girls aged 6-21 who are experiencing chronic behavior and/or emotional problems and who may be in danger of hurting themselves or others are housed in this forward thinking facility.

2011
 

2011 AIA Indianapolis Citation Award, Other

Brand PhotoDesign: The owners of this portrait photography and graphic design business set forth the challenge to the architects to design a new facility within a business technology park just north of Indianapolis.

2011
 

2011 AIA Indiana Honor Award, Other

Lutheran Child and Family Services: Lutherwood is a faith-based residential treatment center for children who are recovering from the effects of abuse, neglect, and/or abandonment. Boys and girls aged 6-21 who are experiencing chronic behavior and/or emotional problems and who may be in danger of hurting themselves or others are housed in this forward thinking facility.

2011
 

2011 Great Indy Neighborhoods Initiative Neighbor Power! Connecting Community Award, Other

Awarded for the Irvington Green Initiative's “SkillShare ‘Feast’ival," the group’s 2010 Spirit and Place Festival event that was the largest attended of the Festival’s 2010 offerings.

The group connected communities and organizations by creating an event, in cooperation with over 20 collaborative partners and organizations, that offered 17 “garden to kitchen” skill demonstrations.

2011
 

2010 AIA Indiana Merit Award, Other

Brand PhotoDesign: The owners of this portrait photography and graphic design business set forth the challenge to the architects to design a new facility within a business technology park just north of Indianapolis.

2010
 

Areas of Specialization 

Skills