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Luisa Esposito

Luisa Esposito

Montclair, NJ, US

 
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About 

I'm a sales and marketing professional with a proven track record and passion for design. I'm looking to use my expertise to join a firm in the architecture, interior design or general contracting industry. I'm full of creative ideas and love to collaborate. I have a tenacious work ethic and excellent references. 

Elsewhere:

Employment 

Hampton House Events, Southampton, NY, US, Owner

Curate luxurious turnkey events and meetings to help clients achieve their unique marketing goals. Partner with clients to create a customized event plan with add-on services such as a personal chef, spa treatments, wine tours and boat rentals. Customize client’s intake process to ensure flawless execution. Engage partners and sponsors to create additional revenue sources while reinforcing their brand and customer loyalty. Establish comprehensive marketing plan and design services for clients to secure attendees. Negotiate contracts and pricing with on-site providers to maintain budget.

•Luxury Event Location Manager and Event Planning Specialist
•Comprehensive Marketing, Design, and Branding Expert

Aug 2018 - current
 

Elemental Interiors, Montclair, NJ, US, Marketing & Business Manager

Designed comprehensive marketing and PR plans to enhance the company’s message, brand, social media presence, customer acquisition and customer retention. Re-established audience, mission, and value proposition with a revamped website with heightened scope. Trained staff to streamline website usability and editing process. Crafted a team of interns, interviewing, hiring, and training them to ensure post-contract marketing plan fulfillment. Managed team to create holiday promotions with 12 months of social media content. Created the company’s LinkedIn account, fortified their Google My Business profile for better SEO, and responsible for creating and improving additional social media accounts. Created a database of carefully selected local, highest-performing realtors, along with a marketing plan to pursue realtor’s buyers. Built future PR opportunities by creating the logistic and conceptual design for bi-annual art shows to create additional revenue sources, and increase community presence. Provided interior design and construction industry resources.

•Marketing and PR plan, along with video, print and digital content and consulting
•Complete website redesign to improve company message and accurately communicate their products and services
•Positioned company to secure strategic sales and partnerships
•Created additional revenue sources, community visibility, and resources

Feb 2019 - Jun 2019
 

1053 Majors Path, LLC, Southampton, NY, US, Owner

Analyzed the capabilities of company bids for a new construction and renovation project. Crafted building and landscape design plans for architects. Designed plans, secured materials, vendors and monitored installs for interior design. Managed changes to the project scope, schedule, and costs, initiating creative solutions to stay within budget. Collaborated with the architectural firm to inspect progress and quality assurance and client satisfaction. Managed client invoice reconciliations and met with vendors to resolve any discrepancies. Managed relationships with team members to solve problems creatively for quick resolution of issues.

•Acquired and managed 11 service providers to maintain property and grounds
•Created online presence to market property for rental income
•Saved thousands of dollars in invoice expenses
•Procured location scouts and event planners to gain additional revenue sources

Mar 2016 - Mar 2018
 

Aceva, Peoria, IL, US, Nutrition Integration Consultant & Regional Sales Manager

Provided consultation services to healthcare professionals looking to implement nutrition into their practices by incorporating protocols, education, resources and support. Conducted in-office procedural trainings, seminars, and marketing events to help streamline the addition of a new business segment. Acquired new accounts in the East Coast territory by cold calling, canvassing, and trade shows.

•Managed the East Coast territory, including training, managing, and supporting the Sales Team
•Created weekly and monthly marketing programs and social media content to promote products and events

Jan 2014 - Aug 2016
 

Coldwell Banker; Liberty Realty, LLC; Halliburton Homes, Hoboken, NJ and Montclair, NJ, Realtor

Created competitive market analyses to educate buyers and sellers about current markets, consulted sellers about how to best position their homes to receive the highest number of potential buyers, and consulted buyers regarding bidding best practices. Established strong communication flow with agents, clients, contractors, and attorneys to streamline closings. Served as liaison between agents, buyers, and sellers to negotiate contracts. Ensured all contract components were met and resolved any issues prior to closing. Guided sellers and buyers on legal disclosures and translated legal jargon into simplified language for clarification.

•Earned Top Sales Agent title at Halliburton Homes.
•Received Five Star Professional Real Estate Agent award from NJ Monthly Magazine. Award recipients successfully satisfy key client satisfaction criteria and score highest in overall satisfaction through a rigorous quantitative research and evaluation process. The recipients represent less than 2% of real estate agents in their market area

Jun 2013 - Dec 2013
 

Education 

Coldwell Banker University, Clifton, NJ, US, Fast Start Program and Experienced Agents Program

Continuing Education

Jan 2006 - Jan 2006
 

Meadowlands School of Real Estate, Secaucus, NJ, US, NJ real estate agent license

Jan 2003 - Jan 2003
 

George Washington University, Washington, DC, US, Bachelors, Communication

B.A., Major in Communication Theory, Minor in Business Administration

Aug 1988 - May 1993
 

Awards 

Five Star Professional Real Estate Agent, Award

In 2011 I received the Five Star Professional Real Estate Agent award by NJ Monthly Magazine. Five Star Award recipients successfully satisfied key client satisfaction criteria and scored Highest In Overall Satisfaction through a rigorous quantitative research and evaluation process conducted by an independent third party. The recipients represent less than 2% of real estate agents within their market area.

2011
 

Areas of Specialization 

Skills