Fractal Analytics Inc. recently embarked on the creation of their world headquarters at the renowned address of 'One World Trade Center' in New York City. Contextus has been assigned to provide design and project management services for this project.

The project entails a pre-built environment by The Durst Organization which required a personalized design to reflect Fractal as a premier entity. Contextus carefully designed an integrated, media in conjunction with A/V consultants (Union Design/WarrenZ/Presentation Productions) to create a seamless design with the general office occupancy. Fractal's recent branding restructuring was integrated into the design via brand colors and graphics. There is a clear line of material separation between the "Experience Center" (used to display Fractal's capabilities) and the open office area. In addition, the design allows for additional breakout areas (flex space) apart from enclosed conference rooms. The project maximizes use in terms of a transient work force and the ability to accommodate future expansion for Fractal employees.  

SITE LINK