Fractal  Analytics Inc. embarked on the creation of their world  headquarters at the renowned address of 'One World Trade Center' in New  York City. Contextus has been assigned to provide design and project  management services for this project.

The  project entails a pre-built environment by The Durst Organization which  required a personalized design to reflect Fractal as a premier entity.  Contextus carefully designed an integrated, media in conjunction with  A/V consultants (Union Design/WarrenZ/Presentation Productions) to  create a seamless design with the general office occupancy. Fractal's  recent branding restructuring was integrated into the design via brand  colors and graphics. There is a clear line of material separation  between the "Experience Center" (used to display Fractal's capabilities)  and the open office area. In addition, the design allows for additional  breakout areas (flex space) apart from enclosed conference rooms. The  project maximizes use in terms of a transient work force and the ability  to accommodate future expansion for Fractal employees.