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Pierluigi Mastella Manarini

Pierluigi Mastella Manarini

London, GB

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Lamborghini Road Monument

The project develops along two different layers, representing two symbols of one of the most prestigious automobilistic brand. In every roundabout takes place a monument, which raises from the plowed land as to symbolize the birth and the anchorage to the roots as well as the immediate reference to the establishment symbol, the Lamborghini Logo, our constant reference along the project path. The monuments physically represent the brand strongest features: speed, power and innovation.

 
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Status: Competition Entry
Location: Bologna, IT
My Role: Concept Design, 3D Modeling, Diagrams, Board Graphic
Additional Credits: Bassi Alberto, Boldini Giuseppe, Chiumenti Ciro, Tenca Chiara

 
Speed&Power Monument - Roundabout n.2
Speed&Power Monument - Roundabout n.2
Innovation Monument - Roundabout n.1
Innovation Monument - Roundabout n.1