Victoria Naysmith

Victoria Naysmith

New York, NY, US



I am a hard working and dedicated marketing professional with 6 years of marketing and communications experience within the architectural industry.  I am currently looking for a position in New York City where I am now based..

My skills cover the full marketing spectrum including strategy, copywriting, marketing collateral, awards, PR, internal communications, business development, website management and events. My written and communication skills are exceptionally strong given the extensive experience I have had in creating compelling copy for the above mentioned marketing mediums.

I am here on a B2 visa, which means I would be looking for a visa transfer in order to work.  I appreciate this may be a challenge, however, I would be grateful if you could get in touch if you think you have any suitable opportunities .


Cartwright Pickard Architects, London, GB, Marketing Manager (Contract Position)

A stand-alone position, working alongside the Directors to develop and deliver the practice-wide marketing and communications strategy and sector marketing plans. A varied role requiring exceptionally strong project management skills as multi-tasking and overseeing a number of deadlines at any one time is a necessity.

Duties include:
•Developing the Marketing Strategy and creating sector specific marketing plans
•Managing marketing budget
•Creating compelling copy for all marketing communications including press releases, articles, brochures, award submissions, direct mail and website
•Managing the coordination and production of all marketing and promotional material
•Managing strategic PR activity, online and offline, in order to raise the profile of the practice
•Collating and analysing PR coverage
•Proactively engaging in dialogue with key stakeholders including decision-makers, clients and the media
•Managing all photography requirements for projects, events and exhibitions
•Overseeing the bid process and implementing improvements in order to produce winning pitch documents
•Keeping abreast of architectural trends and identifying relevant marketing, communication and media opportunities
•Improving Cartwright Pickard’s approach to social media and developing an online strategy

Mar 2013 - Sep 2013

3DReid, London, GB, Marketing Manager

This role encompassed effectively promoting the practice, its work and the activity of its business units across the full range of marketing channels, including PR, event management, internal communications and overseeing production and maintenance of marketing collateral. The role also entailed supporting the local key sectors and regions in the creation and implementation of business plans and business development strategies.

Duties included:
•Managing marketing budget
•Assisting the Marketing Director in the preparation and implementation of the annual Marketing Plan and supporting Senior Management and Sector Group Heads in the creation of regional and sector marketing plans
•Working with the Marketing Director in coordination of business development activity and client relationship management
•Liaising with overseas offices in collation and coordination of branding material and communication online and offline
•Copywriting, proofing and editing copy for communications such as direct mail, website, brochures, bids, press releases, award submissions and case studies.
•Managing activity of external PR agency
•Organising attendance at key events and exhibitions such as BCO and WAF
•Managing website content
•Managing internal communication initiatives
•Overseeing coordination and production of key bids and tenders
•Engaging in social media to promote 3DReid – Twitter, Facebook, LinkedIn

Aug 2012 - Mar 2013

PRP ARCHITECTS, London, GB, Marketing & Proposal Manager

A highly pressurised position for one of the UK's largest Architectural practices. Responsibilities encompassed a broad scope of marketing duties across key sectors, as well as spearheading the bid management process across the practice. Communication and exceptional interpersonal skills were a necessity in this role as liaising with board level management was a daily occurrence. The ability to multi-task and work exceptionally well under pressure were a prerequisite for the role.

Duties included:
•Analysing, recording, reporting and advising on best practice with regard to bids, identifying any internal conflicts of interest in line with the business plan and managing the bid process from start to finish.
•Creating and implementing sector specific marketing strategies, marketing plans and managing marketing budget
•Managing and delivering events; exhibitions, corporate hospitality, seminars etc for relevant sector leads
•Project Managing bids from start to finish and liaising with stakeholders, both internally and externally
•Researching and identifying and monitoring award opportunities and creating and managing submissions
•Creating and coordinating the production of practice-wide and sector specific marketing materials – brochures, flyers, presentations, case studies etc
•Copywriting, proofing and editing of copy for communications such as direct mail, company website, brochures, bids, award submissions and case studies.
•Coordinating and managing sector key clients, ensuring regular contact and encouraging follow-ups, communicating activity across the marketing team and to management.
•Line managing and mentoring the Marketing Assistant

Jan 2011 - Aug 2012

PRP ARCHITECTS, London, GB, Marketing Coordinator

A fast paced coordination role supporting the Head of Marketing and the Marketing Manager. Duties included:
•Responsibility for practice-wide bid management and identifying new bidding opportunities
•Using Adobe Creative Suite to produce bid submissions, award submissions and general marketing collateral
•Providing support on the running of events and exhibitions

Sep 2009 - Jan 2011

PRP ARCHITECTS, London, GB, Marketing Assistant

This role involved providing support to the marketing team. Duties included managing bid submissions, duties included:
•Managing and coordinating high quality bid submissions
•Managing 'bid information library’
•Maintaining marketing literature
•Assisting with organising marketing events/activities and providing support for new business development.
•Graphics support on award entries, marketing literature, presentations and bid documentation.
•Liaising with the Head of Marketing and Head of Graphics to maintain brand.

Nov 2007 - Sep 2009

Mott MacDonald, London, GB, Graduate Team Coordinator

Liaising with and supporting a Director and Project Managers in order to meet tight proposal and report deadlines. Effective time management in a highly pressurised environment was essential so that various duties could be completed concurrently. Tasks included document control, report compilation, attending meetings, liaising with clients, diary management and general administrative duties. Organisation, communication and teamwork were important skills for this role.

Sep 2006 - Nov 2007


Arts University Bournemouth, Bournemouth, GB, Bachelors, BSc(Hons) Product Design 2:1

Sep 2001 - Jul 2005

Areas of Specialization