Knowledgeable and certified Social Media professional with 7 years of experience helping brands manage their social media platforms while providing strategies to grow. Skilled at analyzing social media platforms and adapting them to the brand story to tell through engaging content and copy. Bringing forth a positive and dedicated work ethic and the ability to work both independently and collaboratively.
Freelancer, New York, NY, US, Social Media Consultant +Wardrobe Stylist
● Built personal Instagram to over 19k followers through content creation and community building as well as paid & organic reach
● Negotiated & nurtured lasting partnerships with brands in the fashion & lifestyle sphere
● Created content in accordance with brand standards & guidelines
● Attended brand-sponsored events for promotion
● Worked in conjunction with talented photographers on marketing and advertising campaigns for brands, celebrities & films
● Collaborating with photographer & creative director concerning overall shoot setting & implemented styling choices in conjunction with
the overall direction
● Accurately balanced styling budget & returns of lent/purchased styling pieces
● Managed a small team of assistants/interns on set & in prep of photoshoots
Betasights, New York, NY, US, Social Media Strategist
● Developed, implemented and manage Betasights brand and client social media strategy
● Defined & monitored all social media KPIs (likes, engagement, follower growth, interactions, etc.,)
● Managed and oversaw all social media content creation
● Strategized & executed paid social media ad campaigns for Betasights brand & clients
● Updated all tracking & monitoring tools (Buffer, Trello, Hootsuite, etc.,)
● Work in concert with Web Designer on client collateral & content
● Collaborated with Sales and Product Development teams on new pitches
● Networked with influencers via social media
● Contributed blog posts for Betasights brand & clients
Thr3efold, New York, NY, US, Social Media Marketing Intern
● Implemented crucial social media strategies for organic growth
● Crafted engaging social content over major platforms (Instagram, Facebook, LinkedIn)
● Sourced ethical fashion brands to feature
● Networked with ethical fashion brands to build relationships
● Defined & monitored all social media KPIs (likes, engagement, follower growth, interactions, etc.,)
● Edited all photos & generated original copy
● Participated in weekly/bi-weekly touch base with CEO to brainstorm, present ideas & realign
Gap, Raleigh, NC, US, Social Media Manager + Assist. Visual Merchandiser
● Implemented visual merchandising strategy
● Produce window displays, interior displays, floor plans & special promotions displays
● Supported General Manager of Merchandising in managing merchants
● Trained new merchants on display standards
● Crafted visual content for distribution on store social media channels (Instagram, Facebook)
● Engaged with current and prospective customers across social channels
● Strategized social media plan for approval from District Manager
● Coordinated social content with in-store promotions
Wake Technical Community College, Raleigh, NC, US, General Studies
