Freelance writing, communications, and digital marketing professional. See my website for more details: https://www.andromedacreative.com
HomeHero, Los Angeles, Communications Manager
Andromeda Creative is a boutique digital marketing firm specializing in original content, communications, and operations.
We help companies enhance their digital presence and brand identity using forward-thinking web strategies, cost-effective solutions, and the core fundamentals of timeless storytelling.
Visit www.andromedacreative.com to learn more.
Los Angeles Greek Film Festival, Los Angeles, Social Media Manager
Social Media (part-time): I ran social media strategies and campaigns for LAGFF’s 2017 festival, including graphic design work, live streaming, and outreach across Facebook, Twitter, and Instagram. Weekly impressions averaged 120,000+.
COLCOA French Film Festival, Los Angeles, Social Media Manager
Social Media (part-time): I ran social media strategies and campaigns for COLCOA’s 2017 festival, including graphic design work, live streaming, and outreach across Facebook, Twitter, and Instagram. Weekly impressions averaged 130,000+.
HomeHero, Los Angeles, Communications Manager
Thought Leadership: Drafted and edited op-eds and presentations given to Cedars-Sinai board of governors, TEDxManhattanBeach, Apple CareKit development team, others.
SEM: Used Moz, Google Analytics and Salesforce to develop paid acquisition strategies for Google AdWords, Bing Ads, and Facebook Ads.
Organic acquisition: Used Moz, Google Analytics to develop organic traffic via company blog and referral sites, and Mailchimp to create and manage email B2C and B2B campaigns.
Strategy and Development: During transition from B2C to B2B business models, helped draft company’s first Policies & Procedures manual and defined new internal processes for healthcare enterprise clients.
Writing and Branding: Creative lead for HomeHero’s web copy, brand voice, social media (Facebook/Twitter/Instagram), and user experience surveys.
Team Coordination: Helped manage external PR and SEM consultant partners, as well as freelance writers and contractors, and provided inter-departmental support across teams.
BadCredit.org/CardRates.com, Gainesville, FL, US, Editor-in-Chief
Original Research: Crunched public government datasets and conducted interviews with industry thought leaders (entrepreneurs, researchers, and a sitting congress member) to shed light on pertinent consumer finance issues.
Organic Digital Marketing: Managed public relations for both sites, networking with publishers and press to secure earned placements in national and local media
Content Management: Managed all content creation, editing, and publishing for both sites via Wordpress.
Lake City Reporter, Lake City, FL, Staff Writer
Hard/Soft Journalism: Traditional reporting in the field related to local crime, public policy, economic development, and the occasional peanut boil. Deep familiarity with AP style.
Community Diplomacy: Became primary point of contact between members of the community, often acting as mediator between conflicting parties.
Time Management: Tasked with meeting hard deadlines daily.
Copypress, Freelance, Freelance Writer
Copywriting: Wrote and edited a series of SEO-driven articles, product copy for clients such as Monster, CBS Sports, NFL, Gamespot, T-Mobile, Lenovo, State Farm, Blackberry, etc.