Paul Xiaopu Wang

Paul Xiaopu Wang

New York, NY, US


Made by Google New York Hardware Launch

_google’s first hardware launch in new york city
_spring studios_new york
_9,200 sq.ft.
_de-yan_new york 2018
_videography_level 2 design

As Google’s very first Hardware Launch in New York City, the team was tapped to create an event “that is truly New York” and “Made for Everyone”. DE-YAN was able to quickly grasp the concept and deliberately included the Daytime Manhattan skyline as a key element of the event. 

Instead of a traditional theatrical keynote setting where lights are dimmed and guests are in dark, Made by Google 2018 features a retractable bezel-less screen floating directly in front of the floor to ceiling windows at where daylight pours in and creates an inviting experience for all attendees. The notion of inclusiveness is further amplified through customized bench seating design, home-like greeneries, having both the BOH elements and the main stage with the equal amount of design treatment, and hiding the product reveal pods among the crowd in plain sight. We worked closely with Google’s in-house content & products team,  production team, speakers & executives, and fabrication team since day one to ensure the experience on site and the experience delivered through Youtube’s Live-broadcast are aligned. 

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Status: Built
Location: New York, NY, US
My Role: #design lead #pm #test fit #sd set #dd set #experience design #ff&e #rendering #ca
Additional Credits: Design Team #dejan jovanovic #stefan djordjevic #jing ju #nikola denic #zbynek krulich
Production #level 2 design

Made by Google