Paul Xiaopu Wang

Paul Xiaopu Wang

New York, NY, US


Louis Vuitton x FIFA

_louis vuitton world cup limited addition launch and celebration
_miami design district_miami
_10,000 sq.ft.
_de-yan_new york 2018
_photograph_black flower agency

As the largest sporting event in the world kicks off — the 2018 World Cup — Louis Vuitton celebrates by bringing its exclusive FIFA inspired designs to the Miami Design District with the launch party and a pop-up store. 

We designed the Louis Vuitton takeover of the entire Paradise Plaza featuring an oversized LV soccer ball, a playfield with themed barricades, an outdoor precision shooting wall, a set of foosball tables, and a shaded area for general public to enjoy live-streaming World Cup matches throughout the duration of the tournament. These seemingly ordinary elements commonly found in soccer stadiums were completely re-designed and reassembled with an elevated tone. Yet as a public activation, the project is built to withstand weathering and in compliance with all ADA code requirements. 

We put in the same level of effort and care during the prototype and fabrication process as Louis Vuitton would with their creations. LV x FIFA pop-up was a hit for both the local shoppers and the fans globally on LV’s social media platforms.

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Status: Built
Location: Miami, FL, US
My Role: #design lead #pm #site analysis #sd set #dd set #experience design #rendering
Additional Credits: Design Team #dejan jovanovic #stefan djordjevic #jing ju #nikola denic #john patrikas
Production #black flower agency
Fabrication #the factory nyc