Paul Xiaopu Wang

Paul Xiaopu Wang

New York, NY, US


Google Stadia Cloud Gaming Announcement

_gather around_google’s cloud gaming launch

_moscone center_san francisco
_21,000 sq.ft.
_de-yan_new york 2019
_videography_level 2 design

When we started Project Stadia 3 months prior to the Game Developer Conference hosted in San Francisco March 2019, the project was still under code name Project Yeti.  Google, as a new player in the gaming industry, had a very focused objective for the Stadia launch event - to disrupt the establishments and to create a new platform where everyone could play without limitations.  

Chrome enabled cloud gaming, YouTube integration, made by google gaming controller, global data center infrastructures, seamless transition across all devices, the project was so overwhelmingly ambitious that our design development process of the launch event essentially became the instrument to unpack the unknowns and to refine what Stadia meant for gamers and for Google as a new sub-brand. 

Over 600 renders and sketches were produced in under 5 weeks of time. What remained was the result of two decisive conceptions - Otherworldly & Gather Around - two states of experiences when you enter the stadium. 

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Status: Built
Location: San Francisco, CA, US
My Role: #design lead #pm #test fit #sd set #dd set #experience design #ff&e #rendering #ca
Additional Credits: Design Team #dejan jovanovic #stefan djordjevic #nikola denic #zbynek krulich
Production and fabrication #level 2 design

Stadia GDC Gaming Announcement