Lucy Siguenza

Lucy Siguenza

Los Angeles, CA, US





Warby Parker, Los Angeles, Advisor

• Ensure customers get a seamless Warby Parker experience
on the back-end and front-end of the business
o Respond to customer service inquiries via email and phone
o Recommended social media campaigns for LA region
o Facilitated communications between HQ and first Holiday pop-up
shop in NYC

Oct 2013 - current

Le Fooding, New York, Communications Manager

• Conceptualized and implemented media strategy for 70 diverse outlets
o Wrote unique press pitches for each publication
o Scheduled, met and liaisoned with press
o Tracked and archived press hits for company press book

• Annotated and proofread content and copy for Le Fooding’s decks

May 2013 - Sep 2013

SecondMarket, New York, Public Affairs Strategist

• Increased client interest by 75% in private company stock services by
implementing social media strategy
• Made executive decisions on potential startup clients featured in 4th
Quarter Report
• Tracked company press and social media hits using Google Analytics and
presented final data to Chief Strategy Officer
o Posted updates on Social Media outlets including Facebook, Twitter
and Instagram
• Developed marketing and customer acquisition strategy for South By
South West

May 2011 - Sep 2011

Google, Mountain View, Personal Assistant to Marissa Mayer

• Managed expenditure reports for departmental expenses
• Researched, budgeted and planned departmental events

May 2009 - Sep 2009


Columbia University, New York, , Bachelors, Comparative Ethnic Studies

I learned about the intersectionality of race, gender and sexuality during colonialism and post-colonialism to understand their relationship today. My focus was also supplemented by my interests in sustainable development and natural resources. I find that both schools of thought tend to affect the same people and are a product of colonialism. I love what I studied, I love observing it today and think it's crucial in attempting to understand the world we live in.

Sep 2009 - May 2013


1939 Research fellow, 1st Place

I was granted a fellowship to study alternative banking methods in California used by latino immigrants.


Lanzate fellow, 1st Place

I was granted free airline tickets for an essay I wrote!


Areas of Specialization