James O’Loughlin

James O’Loughlin

New York, NY, US



Virtual & Augmented Reality User Experience Designer  
Making tools to help people be at their most productive & creative. 



Consultant, New York, NY, US, Virtual & Augmented Reality User Experience Designer & Researcher

Surfacing opportunities and customer pain points through user listening sessions and generative research, specifically in the productivity space. Working with people who have diverse range of physical disabilities & how virtual and augmented reality can provide value to them. See Cocoon & terraformer projects for more.

Jan 2017 - current

GraVR, New York, NY, US, User Experience Designer

A web VR based startup project for body measurements & comfort settings. Conducted user research to define the problem space, discovered unexpected uses & needs to help people be more comfortable & remove friction in VR for the web. Designed and prototyped which was presented at the 2017 NYVR Expo. Visit for more information.

Jul 2017 - Sep 2017

Consultant, New York, NY, US, Designer

Increased brand awareness for Chipotle (2015–2016) and Stella
Artois (2015 with Marc Thorpe Design) designing for branded
products in a diverse range of media while coordinating & quality
assuring on production.

Jan 2015 - May 2016

Mucca Design, New York, NY, US, Designer

Formed client’s visual identity & communication strategy involving copy & concept development. Increasing brand awareness designing for mixed media including web & mobile applications.

Jan 2014 - Apr 2014

Funny Garbage Interactive, New York, NY, US, Designer

Improved usability for in-house and client games by creating tutorials, on-boarding flows and interface layouts. Conducted usability test sessions to iterate on interface designs.

Jan 2013 - Dec 2013


Udacity, Unreal Engine for VR

Udacity’s project based program for virtual reality using Unreal Engine. Mostly focused on C++ programming and Blueprints but also covered lighting, performance optimization, spatial audio and animation.

Jan 2018 - Mar 2018

General Assembly, New York, NY, US, User Experience Design Immersive

Deepened my knowledge in user research techniques, conducting usability testing, iterative product design development, prototyping and interaction design principles.

Jun 2016 - Sep 2016

Fashion Institute of Technology, State University of New York, New York, NY, US, Bachelors, Graphic Design

Visual & communication design using color theory, typography, layout, composition, data visualization. Focus on user centered design and cognitive psychology specific to visual perception and interaction design. Vice President & Event Planner for the Media Design Club at fit

Sep 2009 - May 2013


WebVR NY Hackathon, 1st Place

A-Frame Graphic User Interface Framework helps developers make virtual reality experiences usable on the web and get up & running faster. 1 of a 3 person team. See our host Sketchfab’s post for more details on the hackathon.


Areas of Specialization