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Ngozi Olojede

Ngozi Olojede

Brooklyn, NY, US

 
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About 

Design and experiential strategist enthused by the psychology and politics of space-making. Principles lie in humanity, inclusivity, and sustainability. Long-term goals in urban design and infrastructural development in various African societies. Experience in digital marketing, research, programming, social media, and campaign management.

Employment 

the body: a home for love, New York, NY, US, Creative Strategist

Design and curate all programming from initial engagement to follow-up communications

Orchestrating "the body's" premier fundraiser and 'i am home' campaign to launch March 1st
- Conceptualizing all brand partnerships, heading budgeting + sourcing of products for space set up
- Includes art installation, panel discussion, free library, education + history center, film screening, and photo booth
Co-designed traveling tiny home: translated our 'ingredients' for healing into a three-part immersive experience
Spearheaded experiential strategy for launch of website: conducted user tests and market research for actionable design edits

Jun 2019 - current
 

Scholly, Inc., Los Angeles, CA, US, Marketing Manager

Responsible for executing marketing campaigns, strategy and communications, brand development, and content creation

Spearheaded digital advertising campaign in partnership with Freeform’s 'grown-ish' – streamlined marketing, design, and business development efforts to produce most successful campaign in company history
- 4 mil impressions, 4.72% CTR, 30c and 4c CPC for FB and Twitter respectively
Established brand persona, adopting youthful and modern voice to speak to core audience - informing web and product design
Creatively directed product demo video for relaunch of latest product, Scholly Editor

Jun 2018 - Feb 2019
 

Scholly, Inc., Philadelphia, PA, US, Marketing Associate

Primary responsibilities included content creation, social media support, and customer service management

Devised development of four customer personas and identified new target audiences consolidating user demographic info and customer service data points
Orchestrated first comprehensive social media advertising test using customer personas to gauge feasibility for conversion
- Findings: mothers and students were most responsive | ads drove traffic but landing pages were not converting; tailored ads performed better than standard ones

May 2017 - May 2018
 

Scholly, Inc., Philadelphia, PA, US, Research Assistant

Database management: researched and monitored new scholarship opportunities to add to database and updated preexisting ones

Dec 2016 - May 2017
 

Amplify Education, Brooklyn, NY, US, Product Intern

Headed and presented research on Tulsa City and Tulsa Public School district in preparation for Amplify’s first kindergarten through 8th grade product implementation
Authored new client-focused onboarding documentation and enhanced existing guides introducing new product applications
Organized and updated library taxonomy containing over 600 books for firm’s digital library

Jul 2016 - Aug 2016
 

Center for Strategic and International Studies (CSIS), Washington, DC, US, African Program Intern

Coordinated 7 conferences for 100-150 participants focused on highlighting pressing issues like democratic elections, regional stability, and trade
Conducted research on insurgent groups in West and Central Africa for future journal publications and policy projects
Assisted publication and public engagement efforts through editing speeches and journals

Jun 2015 - Aug 2015
 

She Leads Africa (SLA), Lagos, Nigeria , Contributor/Intern

Wrote 2 weekly articles on women empowerment, entrepreneurship, and economic development across Africa published on SLA’s website Reviewed and compiled recommendations on over 1,000 applications to select 10 finalists for SLA Annual Pitch Competition
Evaluated writing candidates and selected finalists for SLA Writer Selection

May 2015 - Aug 2015
 

Greylock Partners, Menlo Park, CA, US, Investment & Research Intern

Developed investment timeline by tracking people/companies of interest using various social media data points
Compiled summary of Greylock’s 12 most successful portfolio companies for submission to CNBC's “Disrupters 50” list of which 7 were selected
Assessed 100 university students and prior participants in Greylock sponsored hackathons for placement at portfolio companies
Compiled data on consumer growth and funding rounds for 5 start-ups which were potential investment targets

Feb 2014 - Jun 2014
 

Education 

University of Pennsylvania, Philadelphia, PA, US, BArch, International Relations & African Studies Double Major

GPA: 3.63
Magna Cum Laude
Dean's list: 2015-16, 2017-18 Sigma Iota Rho Honor Society Carriage Senior Honor Society
100-page Thesis on Intra-African trade in the Context of Regionalization

Aug 2014 - May 2018
 

Areas of Specialization 

Skills