"In a tour-de-force takedown of the Cannes Lions advertising awards, Tom Goodwin, senior vice president of strategy and innovation for Havas Media, railed against what he saw as the creative industries’ wrong-headed obsession with impressing themselves. “The last few Cannes Lions festivals show all the signs of the industry unbundling itself further from reality,” he said. “At a time when businesses face existential challenges, we seem determined to provide silly, self-serving solutions… Cannes has become a self-serving fetishization of the newly possible and the highly improbable.” Here risky creative thinking has careered out of control, and doing something unexpected, something crazy, or something audacious has become the be-all and end-all."
Orhan Ayyüce
May 28, 16 3:09 pm
haha, nice universal issue EKE. Venice B'nale Golden Lions too.
I always thought, those very few people who take risks, don't even think about them as risks. Once it's negotiated and strategized, they are basically marketing ideas. Another example is marketing bluffs when a product isn't what it claims.
Interesting article on the advertising industry, with considerable alignment with the current state of the architecture profession.
http://eyeondesign.aiga.org/why-your-risky-design-isnt-actually-risky-at-all/
"In a tour-de-force takedown of the Cannes Lions advertising awards, Tom Goodwin, senior vice president of strategy and innovation for Havas Media, railed against what he saw as the creative industries’ wrong-headed obsession with impressing themselves. “The last few Cannes Lions festivals show all the signs of the industry unbundling itself further from reality,” he said. “At a time when businesses face existential challenges, we seem determined to provide silly, self-serving solutions… Cannes has become a self-serving fetishization of the newly possible and the highly improbable.” Here risky creative thinking has careered out of control, and doing something unexpected, something crazy, or something audacious has become the be-all and end-all."
haha, nice universal issue EKE. Venice B'nale Golden Lions too.
I always thought, those very few people who take risks, don't even think about them as risks. Once it's negotiated and strategized, they are basically marketing ideas. Another example is marketing bluffs when a product isn't what it claims.