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Melanie Mabugat Wagner

Melanie Mabugat Wagner

Los Angeles, CA, US

 

About 

Marketing, communications and graphics specialist with 7+ years of experience in the AEC industry. I am no stranger to wearing many hats and have been involved in all aspects of running a successful architecture firm including winning numerous large-scale projects in direct response to highly tailored and carefully curated RFQ/RFP responses; expert design knowledge and producing high-quality marketing materials for digital/print/web platforms; establishing efficient work flow through meticulous organization of client/project information, photography and all other digital assets; coordinating PR requests; as well as overall office management and firm strategy. 

Hobbies and passions include interior design, photography, music and traveling. 

Employment 

Assembledge+, Hollywood, CA, US, Marketing Director

Dec 2016 - current
 

Freelance, Marketing Consultant

Aug 2016 - current
 

MEIS architects, Venice, CA, US, Marketing Manager

Working directly with world-renowned stadium & arena architect Dan Meis, FAIA, and our Director of Business Development, I established the firm’s first-ever marketing network, organizing and cataloging all project imagery and associated assets in a manner that is efficient and comprehensive. In addition to my complete re-design and update of all marketing materials, I helped to re-define the brand identity with my refresh of the firm’s website, allowing for more efficient navigation and functionality. While creating and managing the firm’s social media presence, I was also responsible for researching and producing content for Twitter and Instagram. By leading the charge to explore non-sports projects with business development initiatives, I identified key procurement opportunities and expanded our outreach. Projects include proposals (strategy, formatting & writing), market research, presentations, awards submittals, press correspondence, appropriating renderings for marketing usage, photography coordination, and business development support, such as writing contracts and computing fee proposals.

Jul 2015 - Jul 2016
 

Pfeiffer, Los Angeles, CA, US, Marketing Coordinator

Working directly with all firm Principals and Business Development Director in pursuit of new projects for both Los Angeles and New York City offices, I focused on highly tailored RFQ/RFP responses, including developing and formatting proposals, defining pursuit strategies, consultant coordination and the design and production of all marketing materials. I managed the workflow of content development and online marketing to support the creation, management, and growth of a successful web presence, while ensuring that our mobile strategies and social channels maintain brand consistency and support company growth.

May 2014 - May 2015
 

Marmol Radziner, Los Angeles, CA, US, Marketing Coordinator / Graphic Designer

Working closely with the Design Principal, Creative Director and Marketing Manager, I developed and strengthened the Marmol Radziner brand identities (Architecture, Prefab, Furniture, Shops, and Jewelry). Under tight deadlines, I designed and prepared all proposals and presentations, produced all print and web collateral, and was instrumental in coordinating and archiving projects with respect to photo shoots, image editing, and cataloging. I coordinated deliverables with web and print media organizations and managed all social media interaction to maintain a consistent and alluring brand identity. While overseeing the launch of their jewelry line, I designed the identity and UX of the website as well as product packaging, line sheets, look-books, and all product photography. For several trade shows and sponsored events, I also designed displays and booths.

Aug 2012 - May 2014
 

Praetorian Development, Los Angeles, CA, US, Marketing Associate

I primarily worked for a sustainable hotel and resort in Palm Desert, seeing it through the preliminary stage. I helped coordinate all marketing events to drive awareness and build new business relationships within the community. I helped design brochures and plan events.

Jan 2010 - Jul 2012
 

Education 

American University of Paris, Bachelors, Art History & Global Communications

Jan 2009 - current
 

Areas of Specialization 

Skills