Rafael Viñoly ArchitectsEmployer: New York, NY, USLocation: Wed, Jan 15 '25Posted on:
$65,000 - $70,000 annually
Pay:
Rafael Viñoly Architects is an internationally renowned architectural firm headquartered in New York City, with branch offices in London and Montevideo. For over 40 years, the firm’s work is marked by a sustained structural originality that transcends the passing fads of architectural movements and is consistently driven by the belief that the essential responsibility of architecture is to generate the most elegant solution within the economy of each project.
Rafael Viñoly Architects’ unique and diverse portfolio of work spans five continents, and includes award-winning museums, performing arts centers, convention centers, athletic facilities, banks, hotels, hospitals, laboratories, recreational venues, residential complexes and towers, and commercial, industrial, infrastructural, and educational facilities.
The Role
We are seeking a highly creative and motivated Social Media Producer to join our dynamic architecture firm. The ideal candidate will be passionate about architecture, design, and storytelling, with a strong grasp of social media platforms and video editing techniques. This position involves producing engaging video content that showcases the firm's projects, behind-the-scenes processes, team culture, and industry insights. You will be responsible for creating visually compelling content and writing social media captions that aligns with our brand's voice and enhances our online presence.
Main Responsibilities
Content Creation and Video Editing
Collaborate with the marketing team to conceptualize and create high-quality video content for social media platforms, including Instagram, Facebook, LinkedIn, and YouTube
Shoot, edit, and produce short-form and long-form videos (project highlights, behind-the-scenes, time-lapses, and interviews) that align with the firm’s vision and brand
Ensure that all video content is engaging, aesthetically pleasing, and maintains a consistent brand tone across all platforms
Integrate motion graphics, animations, and sound design to enhance video storytelling
Social Media Management
Assist in planning and executing social media campaigns across various platforms
Schedule and publish content, ensuring a consistent posting cadence and audience engagement
Engage with the online community by responding to comments, messages, and interactions, fostering meaningful relationships with followers
Monitor social media trends, best practices, and competitors to optimize content and stay current with new developments in the social media landscape
Content Strategy and Analysis
Work with the team to brainstorm and develop new ideas for social media content that will drive engagement and highlight the firm’s unique design philosophy
Stay up-to-date on trends to incorporate relevant themes and topics into content
Use data-driven insights and social media analytics tools to assess performance, providing feedback on what works and areas for improvement
Report on key metrics such as engagement, reach, impressions, and video performance, suggesting adjustments based on data analysis
Collaboration with Team Members
Collaborate with architects, designers, and the broader team to ensure content accurately represents projects and company culture
Participate in team meetings and contribute creative ideas for broader digital marketing campaigns
Maintain organized asset libraries and ensure all content is archived correctly for future use
Required Skills and Qualifications
Experience in social media content production, including video shooting using DSLR and iPhone cameras; lighting and audio mixing; and audio recording with wired and wireless mics
Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, After Effects, or equivalent tools
Strong understanding of social media platforms, including Instagram, LinkedIn, YouTube, and Facebook, and how to optimize content for each
Excellent storytelling abilities with a keen eye for visual aesthetics, especially as they relate to architecture and design
Graphic design skills (e.g., Adobe Photoshop, InDesign, Illustrator) are a plus
Strong verbal and written communication skills
Strong organizational skills and the ability to manage multiple projects in a fast-paced environment
Familiarity with Google Analytics to measure content performance
Ability to work both independently and as part of a team, with a strong sense of initiative and creativity
Bachelor’s degree in Marketing, Communications, Digital Media, Architecture, or a related field is preferred
1-2 years of experience in social media production, digital marketing, or video editing, preferably in a creative, design, or architecture-related industry
Our Ideal Candidate has the following
A passion for architecture, design, and creativity
Ability to stay up-to-date with social media trends and adapt strategies as necessary
A collaborative spirit with a strong sense of ownership and pride in their work
Willingness to learn and grow within the role
Compensation
The rate for this position generally is $65,000 - $70,000 annually. This range is a good faith estimate provided pursuant to the New York Pay Transparency Law. It is based on what a successful New York applicant might be paid and assumes that the successful candidate will be in New York or perform the position from New York. Compensation offers will be based on various factors, including operational needs, individual education, qualifications and experience, work location and comparison to employee already in the role, as well as other considerations permitted by law. A potential new employee’s pay history will not be used in compensation decisions.
Benefits
Competitive salary and benefits package
Opportunities for professional development and career growth
Collaborative and innovative work environment
Exposure to exciting architectural projects and design challenges
Please submit a resume, link to online portfolio, and a short cover letter via email to resumes@vinoly.com with “Social Media Producer” in the subject line. Please send all items as a single attachment in PDF format or as a downloadable link. Submissions without the requested heading, exceeding the above specifications and/or sent to other firm email addresses, will not be reviewed. Candidates invited to interview may bring additional materials for discussion.