Engagement and Communications Lead

Carbon Leadership Forum, University of Washington Carbon Leadership Forum, University of Washington Employer:
Tue, Dec 21 '21Posted on:

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

The College of Built Environments has an outstanding opportunity for a Engagement and Communications Lead.  Recognizing that buildings account for nearly half of global CO2 emissions, the Carbon Leadership Forum at the University of Washington, is dedicated to accelerating the transformation of the building sector to radically reduce the embodied carbon in building materials and construction through collective action. The Carbon Leadership Forum propels knowledge through its embodied carbon research and resources, collaboration through its robust network of architects, engineers, contractors, material suppliers, building owners, policymakers and associations, and action by supporting and empowering its members to advance new ideas and approaches through impactful initiatives.

The Carbon Leadership Forum is known as a critical source of robust, useful research data, a trusted keeper of knowledge on embodied carbon, a positive convener of stakeholders for impactful collaborations and effective incubator of industry-led initiatives to empower rapid impact.   

We seek a candidate who is committed to the values of the Carbon Leadership Forum:
-Determination– We are steadfast in our efforts to decarbonize the building sector, with a keen focus on eliminating embodied carbon in building materials and construction.
-Inclusion and Collective Action– We welcome architects, engineers, contractors, material suppliers, building owners, policymakers and associations and foster cross-collaboration to enable a more informed community and spur accelerated outcomes.
-Empowerment– We encourage, foster and support members to become champions and move forward their ideas.
Integrity– We ground our work in science and data to understand the full complexity of issues and develop practical solutions.
-Transparency– We foster a culture of openness and honesty. We freely share knowledge and resources to advance the field

The Engagement and Communications Lead will be responsible for directing the development and communication of information designed to keep the public informed and engaged with the CLF’s programs. Must exercise discretion in determining content of all communications. Other duties may include creating ideas, convening stakeholder meetings, and representing the organization directly before the general public.

Duties & Responsibilities:

Successful execution requires expertise in project management, the development of specialized knowledge of the program, and the interpersonal and collaborative skills needed to foster a positive organizational culture and effective external partnerships. This position is contingent on project funding availability with at least 1 year of funding confirmed.

Strategic leadership to help build the decarbonization movement and drive deeper engagement with the Carbon Leadership Forum


-Evaluate opportunities for collective leadership, find ways to improve them to drive collective engagement. Host and facilitate collective impact initiatives and projects, including meetings, webinars, and other events that foster collective action
-Grow and maintain relationships with individual members, donors, sponsors, and other relevant stakeholders
-Build a culture that fosters relationships, trust, and respect across participants
-Cultivate leaders with unique system leadership skills
-Design and implement the initiative with a priority placed on increasing the diversity of CLF’s membership base and supporting the organization’s focus on the connection between environmental justice and reducing embodied carbon in the built environment..
-Include community members in the collaborative.
-Serve as CLF ambassador and liaison for industry, NGO and other affiliated convenings

Develop Strategies for effectively communicating with and mobilizing the Carbon Leadership Forum’s vast network

-Develop, produce, oversee and analyze multi-channel digital audience engagement strategies
-Manage and enhance the CRM to ensure relationships are consistently and accurately maintained across all levels of the organization
-Maintain and grow a database of contacts and active participants.
-Use data to continuously learn, adapt, and improve.
-Focus on program and system strategies.

Create marketing content across the organization that propels collective impact across the Carbon Leadership Forum Community and among our collective impact partners

-Develop and expand CLF marketing content, including social copy and content, press releases, CLF newsletters, and more customized for audience and region as appropriate
-Develop digital and print communications that deepen engagement with members, sponsors, donors and other stakeholders
-Maintain content calendar in accordance with the CLF’s strategic communications plan
-Develop and optimize supporter appeals, sponsorship collateral and digital donor communications
-Develop a promotion strategy to drive deeper engagement in webinars, social media and the CLF member network
-Develop presentation content, promotional and/or fundraising materials and one-sheets
-Light design and graphic production work; in accordance with the strategic communications plan, manage a consistent brand look that, along with voice and tone, captures the essence of the CLF brand and amplifies it.

As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here.


Bachelor’s Degree in any relevant field of study
2-3 years experience
Proven ability to build collective impact initiatives through community organizing or similar work
Experience working with email marketing/ communication systems (Hootsuite or similar platforms)
Passion for CLF’s mission to eliminate embodied carbon in buildings and infrastructure by inspiring innovation and spurring change through collective action.
Experience with CRM and web development systems (CiviCRM, Wordpress, or similar platforms)
Commitment to racial equity and ability to work with diverse teams
Candidate should be an excellent writer and editor, with the ability to write in different voices for different audiences, self-edit and adapt style for various mediums
Highly collaborative with ability to partner with many different teams to achieve common goals
A good multitasker, able to balance and prioritize needs of different teams
Experience with Microsoft Office Suite, especially PowerPoint and Word formatting tools
Skilled public speaker

Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.


Familiarity with public media and/or experience working at media supporting communities to create collective impact., whether in fundraising, marketing or editorial, and experience organizations
Experience with Adobe Creative Cloud or comparable design software
Understanding of the building sector, particularly in how it relates to climate change and embodied carbon
Experience with collective impact models
Experience with issues regarding environmental and social sustainability
Understanding of green building practices and programs
Understanding of carbon accounting methods


Apply here

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