SMM-specialist (Architecture)

Architecturalist Architecturalist Employer:
Mon, Mar 8 '21Posted on:

Social Media Manager

The Architecturalist is a California-based media that focuses on significant mid century modern architecture. We are currently looking for a social media specialist to help us transform our social pages into a community for all lovers of mid-century modern architecture.

Our Instagram account has 56K followers with an engagement rate of 0,7-1,5%.

We post about new houses on the market, personalities (architects, developers, owners), events, mcm-related products, social coverage for the Architecturalist's events, etc.

The ideal candidate would be someone with a deep knowledge, passion for architecture, and experience with social media channels.

Your daily routine will include:

Social Account Management

We expect you to:

- Work independently and in collaboration with our writers and videographers to create entertaining content daily. We expect your posts to be well-researched and original. See these 2 posts to get an impression of what we are looking for ( and
- Increase the engagement (e.g. influencer partnerships, mass-following, PPC-campaigns)
- Monitor best practices and trends in organic and branded social media.

Paid Social Media Campaigns Management

We expect you to:

- Set up Facebook Paid campaigns including targeting, analytics, custom audiences, etc.

- Create promotional materials yourself or in collaboration with our writer

- Provide us with a baseline performance analysis and suggest changes or next steps for these campaigns.

Reaching potential customers

One of our main goals is to establish friendships with realtors throughout California (the whole US in the future).

To do this, we expect you to:

- Like, comment, repost their content

- Communicate via IG Direct

- Manage partnerships/collaborations (for example, guest-posting, featuring, participating in Instagram Live, etc.)

- Find other ways to engage with agents.

A list of agents will be provided.

Compensation: To be discussed based on experience.

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