Shipped to bars across the United States and Canada, the client wanted something that brought attention to their emerging business yet was subtly branded. The solution was to propose a new take on the traditional reserved sign with a playful hidden logo design. Rich, touchable materials were used including 16 gauge sealed steel, and walnut hardwood with multiple printing techniques.
Status: Built
Location: Multiple Locations (US & Canada)
My Role: Lead Designer
Additional Credits: Worked with graphic designer, Kyle Miller on the font selection.