Genesis Li

Genesis Li

Azusa, CA, US


MAPPING PEOPLE: An Ethnographic Case Study of IKEA Shoppers

The video, “MAPPING PEOPLE: An Ethnographic Case Study of IKEA Shoppers” is an environmental behavior study of interior architecture inspired by William Holly Whyte’s “The Social Life of Small Urban Spaces”. It is founded on the belief that good design is ultimately judged by how conducive it is to human experience. As interior design students, we gained an appreciation for the lessons learned from sociological approaches to design. Therefore, our insights, conclusions and design implications informed the video post-production process and the narrative.

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Status: Competition Entry
My Role: Research and analyze information, collecting data, picture/video taking, editing, etc.
Additional Credits: Shahad Almazrou, Silviya Zhivkova