I am just guessing here, I ahven't seen them in a while:

Bilbao - Toayota
Bilbao - second to last James Bond flick, the millenium dome was in it, too

Calatrava's Milwaukee - Mitsubishi add

Case Study 22 (20?) - is in a recent add that's on tv now, can't recall which

Sorry not much help...

I've seen thermal baths vals in many ads

In london the olympic bid team is using iconic buildings, new and old as hurdles or obstacles with athletes jumping over them

cadillac has been running an ad that was shot in Dallas. one of the shots shows a view of IM Pei's high rise building. the twisty blue one.

i think its also really interesting how modern architecture is the backgound must have 'accessory' to loads of r&b and hip hop videos- a sort of establishment of cool- for people who have made it- and they can often be as much a part of the video as women, cars and i-pods..etc.

also vaguely around the edge of this topic is the fantastic film-
los angeles plays itself-
well worth watching and a real range of references- and the point that modernist architecture was often used for the baddies hideout or the villains home.

yes neutra's house was used as pierce padgett's (dope seller and pimp) in l.a. confidential.

and the bad guy in heat

here is a blog & discussion I found on the topic that has a couple more examples..

http://www.livemodern.com/Members/lavardera/modhousemediawatch

http://www.livemodern.com/forums/dwell/dwelllabs/374859705067

pacino's girlfriend's place in heat is thom mayne's pad.

"the big lebowski" - the porn king's house in malibu - is it a lautner house? maybe this one:

http://www.johnlautner.org/Sheats.html

then, the dude gets hit with a mickey and floats through horn-clad viking-bowlers...

caltrans was in a hyundai commercial i saw this weekend along with the walt disney concert hall.

there was also another car commercial showing a car in the middle of diamond ranch (not that it makes sense for a car to be zipping through that courtyard)

i can't recall exactly, but the villains house in charlie's angels 2 was by someone famous if i'm correct.

i think there was also a recent commerical with usher in the middle of the light sculpture element of the caltrans building. if it was usher i am not sure, but those lights i am sure.

on a side note, isn't it interesting that in all these videos with people who have "made it", they have these modern works, but then go get an overpriced mcmansion made so they can be on mtv cribs and show off there crown molding?

too bad about the dude's rug. it really pulled the room together. this is starting to look like another thread that's on here. in fact i talked about the dude's rug there too.

Gaudinian architecture (Sagrada Familia, Milà House et altri) has been used several times for ads..

the Agbar Tower in Barcelona has already appeared in several ads too... this one for a newspaper is from last fall, when it still was under construction, for a phone company, Amena... they did also a TV version of it with several shots of the tallest constructions of BCN, like SOM's Hotel Arts and Ortiz & Leon's Mapfre Tower, the Agbar and some distant shots of La Sagrada Familia as well:

"we asked her if she was satisfied by the coverage of amena.

Ariana replied:

'yes, otherwise why would i be standing next to a huge penis?'

enough said"

not exactly an 'iconic building', but ..

http://www.youtube.com/watch?v=nkFv1KZzyMo

sheba (cat food?!?) commercial starring eva longoria filmed in marmol radziner's vienna way residence meow!

i haven't seen any iconic bldg's in commercials but i a roflmao at the "less is more" girl in the at&t commercial explaining why "we want more!, we want more!, but there is less"

lol

http://www.youtube.com/watch?v=cgruigJdKzg&sns=em

Cliff May tract home in bud light raz ber rita ( wtF?!?) commercial

BTW, In the movie Enemy you can see a glimpse of the Absolute Towers in Toronto by MAD from a different angle than the usual presentation images

They are a bit isolated from what is presented in the clip IMO.

Regarding the association of the towers and this movie, it is very well justified. Both are kinda twisted.

http://www.imdb.com/title/tt2316411/?ref_=nv_sr_1

Herzog de Meuron car park for ads of Burn Notice.

Calatrava's bridges in car ads.

I've always wanted a project of mine to end up in a luxury vehicle ad...

Vado do I have some songs for you - ha

this one includes the best line in Heat about Thom Mayne's house

<iframe width="100%" height="450" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/112866578&amp;auto_play=false&amp;hide_related=false&amp;visual=true"></iframe>

okay that didn't work, trying to embed Soundcloud...will link instead

Dead Tech Post Modernistic

and  Vado the lines you speak of from the Big Lebowski, I mixed them in here at the end

Dwight Yoakum 1000 miles from Nowhere (Daft Yoakum Mix)

and since we mentioned Al Pacino

Al Pacino Lullaby Track 01

TransAmerica Building in 1979 Chanel television commercial. Background song: I Don't Want To Set The World On Fire, written in1938, recorded in 1941.

Buick usually features tasteful modern, minimalist houses when they feature homes.