Oki Sato [nendo] defines Design as: Giving people a small “ ! ” moment. There are so many small “ ! ” moments hidden in our everyday. But we don’t recognize them. And even when we do recognize them, we tend to unconsciously reset our minds and forget what we’ve seen. But we believe these small “ ! ” moments are what make our days so interesting, so rich. That’s why we want to reconstitute the everyday by collecting and reshaping them into something that’s easy to understand. We’d like the people who’ve encountered nendo’s designs to feel these small “ ! ” moments intuitively. That’s nendo’s job. Sato has eloquently described how thoughtful design is the essential element to healthy living, creating subtle moments of awareness and vitality. A sensibility to the enrichment of experience.