"Sekundochku" or "1 SECOND" is the largest and fastest growing new age muti-service retail chain with over 200 shops across Russia and 10 new shops opening every month. "Sekundochku" implements a traditional business model that implies rollout of a chain of retail stores where a number of popular services such as shoe repairs, key cutting, watch service and engraving are provided to customers on a space of 10-30 square meters and, hence, income per square meter is maximized. The shop is usually located in a popular mall or hypermarket where customers do their regular shopping.