Studio X Design Group (STX) is a multidisciplinary structure that works as a network in the fields of architecture, design and art.
STX's conceptual approach to any project is to deeply analyse the given briefing within its context combining a rigorous method of work with an awareness for the extraordinary. Rephrasing and reworking the original questions, STX manage to produce coherent and innovative proposals that avoid pre-conception. With our projects, we try to provoke sensorial impacts as well as “thought events” that enhance the experience of the people.
Innovation is a property that distinguishes STX proposals, where all the formal and technical elements of a project, like illumination, are integrated in order to produce a compact and smooth totality. A constant research of forms, materials and technology to improve the projects physical and perceptual qualities.
Studio X Design Group projects often involves the transformation of corporative image into communication that reflects it, creating spatial environments and designs that holds and communicates the brand spirit.
A short list of projects by STX includes: leisure facilities concepts like Bbar (Hannover and Hamburg) and Playspace, building intervention at Corso Vercelli, Milan. Studio X Design Group projects includes retail and communication projects for some Italian fashion brands, and the new concepts for the Mandarina Duck “Agencies” shops, “Focus” corners and Outlets