Apple's Jony Ive, considered a "poet" by Norman Foster, discusses the architecture of Apple's new campus

2017-07-27T12:28:00-04:00

Apple Park is unlike any other product Ive has worked on. There will be only one campus—in contrast to the ubiquity of Apple’s phones and computers—and it doesn’t fit in a pocket or a hand. Yet Ive applied the same design process he brings to technological devices: prototyping to minimize any issues with the end result and to narrow what he calls the delta between the vision and the reality of a project.

“A lot of the buildings that are being built at the moment are products of software-only cultures,” says Ive. “Because we understand making, we’ll build [a prototype] and try it and use it, and see what works and what doesn’t.”

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Apple's Jony Ive, considered a "poet" by Norman Foster, discusses the architecture of Apple's new campus