Archinect - News 2024-12-22T03:43:07-05:00 https://archinect.com/news/article/150010986/archinect-lax-det-mini-sessions-a-conversation-with-creative-consultant-digital-strategist-eileen-lee Archinect LAX >< DET Mini Sessions; A Conversation with Creative Consultant + Digital Strategist Eileen Lee Paul Petrunia 2017-06-05T20:30:00-04:00 >2017-06-06T02:31:05-04:00 <img src="https://archinect.gumlet.io/uploads/dm/dm8vssnyrwworayn.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Next up in our series of conversations, or "<a href="http://archinect.com/news/tag/666774/mini-sessions" rel="nofollow" target="_blank">Mini-Sessions</a>", with architects and designers in&nbsp;<a href="http://archinect.com/news/tag/1322/los-angeles" rel="nofollow" target="_blank">LA</a>&nbsp;and&nbsp;<a href="http://archinect.com/news/tag/12263/detroit" rel="nofollow" target="_blank">Detroit</a>, in partnership with the&nbsp;<a href="https://www.ladesignfestival.org/" rel="nofollow" target="_blank">Los Angeles Design Festival</a>&nbsp;is a conversation I had with Detroit-based Eileen Lee,&nbsp;Creative Consultant + Digital Strategist of <a href="http://www.creativewhatever.co/" rel="nofollow" target="_blank">Creative Whatever</a>.&nbsp;</p><p><strong>What is Creative Whatever, and how did you come up with that name?</strong></p><p>I own a culture-based marketing and creative studio, working with design, fashion, and lifestyle clients. When I first went freelance just over 3 years ago, I was working part time for a friend&rsquo;s agency in LA. I was asked to come up with what I wanted my title/role to be, and was having trouble deciding since personally, I don&rsquo;t like defining myself as just a singular thing.</p><p>I&rsquo;m a creative by trade, but also a digital strategist, content creator, amongst many other things. So I literally had no idea, and when discussing my conundrum with my boyfriend, I randomly blurted out &ldquo;I don&rsquo;t know - I&rsquo;m just like a creative... whatever!&rdquo; Obviously I wasn&rsquo;...</p>