2024-05-04T04:59:33-04:00 https://archinect.com/news/article/150010616/rotterdam-based-concept-store-groos-gets-a-revamp-from-mvrdv Anastasia Tokmakova 2017-06-02T17:17:00-04:00 >2017-06-02T17:17:18-04:00 <img src="https://archinect.gumlet.io/uploads/by/bythbfdmxpt93r7j.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>The new store will focus on high-end Dutch design, art, and collaborations, yet still stay true to its original concept: to promote the local, multidisciplinary talent from Rotterdam to a wide audience.</p></em><br /><br /><p>"<a href="http://archinect.com/news/tag/205993/rotterdam" rel="nofollow" target="_blank">Rotterdam</a> concept store, Groos has moved to a bigger and more dynamic 300m2 space located at the historic Het Industriegebouw. The new stores' identity designed by <a href="http://archinect.com/firms/cover/327/mvrdv" rel="nofollow" target="_blank">MVRDV</a> restoring the existing facade and interior to its original industrial roots."</p><p><img title="" alt="" src="http://cdn.archinect.net/images/650x/hy/hyfzhn9ntjl3iu1p.jpg"></p><p>The&nbsp;<a href="http://archinect.com/news/tag/6769/netherlands" rel="nofollow" target="_blank">Dutch</a>&nbsp;concept&nbsp;<a href="http://archinect.com/news/tag/162452/store-design" rel="nofollow" target="_blank">store</a>'s new location will focus more on high-end design, art, and collaborations with a range of creatives.</p><p><img title="" alt="" src="http://cdn.archinect.net/images/650x/y2/y2c828wfr5slxx2v.jpg"></p><p><img title="" alt="" src="http://cdn.archinect.net/images/650x/i2/i2ivgtohkhv2tm5d.jpg"></p><p>A large custom-built cabinet accommodates Groos' changing program by preserving maximum floor space.</p><p><img title="" alt="" src="http://cdn.archinect.net/images/650x/5n/5nz2tpdyirwsptya.jpg"></p><p><img title="" alt="" src="http://cdn.archinect.net/images/650x/k7/k7a90pi1hbmec2eb.jpg"></p><p>Some of the other highlights include a display of original artworks on a bright pink wall, and a mint green candy counter designed by&nbsp;<a href="http://sabinemarcelis.com/" rel="nofollow" target="_blank">Sabine Marcelis</a>.</p><p><img title="" alt="" src="http://cdn.archinect.net/images/650x/4c/4c6ffjtcviu9gp6f.jpg"></p><p>Tjeerd Hendriks, Groos co-founder, said:</p><p><em>"As the store and city evolved, it seemed right for us to take the next step as well.&rdquo; says Groos co-founder, Tjeerd Hendriks &ldquo;We started out in Het Schieblock in an up-and-coming neighborhood with minimum funds and now we are moving to a monumental and historical building with world renowned Architects, MVRDV as our neighbors, and ...</em></p>