2024-12-22T03:38:32-05:00 https://archinect.com/news/article/150009283/italian-department-store-la-rinascente-commemorated-in-oma-amo-designed-exhibition Nicholas Korody 2017-05-25T12:39:00-04:00 >2017-05-25T12:39:53-04:00 <img src="https://archinect.gumlet.io/uploads/le/lemrvdpdhm238b9v.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>La Rinascente, a department store chain headquartered in Milan, has a long and storied history. The descendent of <em>Aux Villes d&rsquo;Italie&mdash;</em>perhaps the first department store in Italy&mdash;the business brought modern shopping into the country. Instead of tailors, shoppers could now see garments on display, turning consumption into the sensory experience we know today.</p><p><img title="" alt="" src="http://cdn.archinect.net/images/650x/ef/ef5z1a0soc9efvys.jpg"></p><p><img title="" alt="" src="http://cdn.archinect.net/images/650x/ku/kuzdyov4516win7u.jpg"></p><p>After the original store closed in the midst of the First World War, it was reborn as &ldquo;La Rinascente&rdquo;, or &ldquo;She who is born again.&rdquo; The name was coined by Gabriele d&rsquo;Annunzio, the revered Italian poet-turned-war hero whose ideas helped influence Italian fascism. The name took on additional significance after the original building burned to the ground on Christmas 1918.</p><p>Now, the department store, celebrating its 100th anniversary this year, will be commemorate by an exhibition designed by OMA/AMO. Designed as a series of unfolding sequences, intended to echo the logic of a department store, the exhibition will outline the history of ...</p>