Long-plagued Midtown office tower will be reborn as 660 Fifth Avenue: See new looks

2021-02-04T21:00:00-05:00

The office tower formerly known as 666 Fifth Avenue has shed both its superstitious address and its controversial connection to the Kushners. Brookfield Asset Management will undertake a $400 million overhaul of the 41-story Midton office tower. Designed by Kohn Pedersen Fox Associates, it will have a new glass facade and floor-to-ceiling windows, a new lobby and retail spaces, and new outdoor terraces when it’s completed in 2022.

The Kushner family's new Zaha Hadid-designed tower for 666 Fifth Avenue is catching a lot of heat

2017-03-30T14:59:00-04:00

Jared Kushner’s family's new skyscraper has caused quite a stir. The design of the 666 Fifth Avenue building in New York has been widely mocked for its apparently "phallic" shape on social media [...] Although the project has reportedly raised concerns about a potential conflict of interest given the close working relationship between Mr Kushner, the president’s son-in-law, and Mr Trump, it was the skyscraper's design which grabbed the most attention.

Other people have noted that the building looks like a raised middle finger. Meanwhile, some have focused on the address—666 Fifth Avenue. According to Peter Grant of the Wall Street Journal, the Kushner family is trying to change the name to 660 Fifth.

I like this response, personally:

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Long-plagued Midtown office tower will be reborn as 660 Fifth Avenue: See new looks

The Kushner family's new Zaha Hadid-designed tower for 666 Fifth Avenue is catching a lot of heat